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>>>This All-Star line is meant to do the whole "Draw in new readers who're familiar with the characters but have never picked up a comic before" thing, right?<<<
But this simply isn't going to happen. Is it going to be advertised on television, or radio, or print, or anywhere other than the Diamond catalogue or the walls of direct-market comic shops? No, probably not. Is it going to be available on every street corner, in every newsagent and bookshop, in supermarket checkout aisles? Again, no.
Think for a moment, try and envision your friends, co-workers, and family, the people you see on the bus on the way to work...can anyone seriously expect that all of them are suddenly all going to be going out and buying SUPERMAN on a regular basis? Big chin or not, homoerotic smirks or not, quiet contemplative covers or slam-bang-in-your-face action covers....it's not going to make any difference. All-Star Superman will sell to the same fanboy market as always.
We're going to get 12 months of, in all likelihood, incredible Superman stories, but I don't think it's going to set the world on fire with Super-fever. |
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