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I really hate the Tesco adverts.
I hate the idea of celebrities that have been espescially selected for their britishness and alleged trustworthiness employing a brand of smugly superior wordy humour to try and tell me that I am an idiot for not already knowing that Tesco is the best deal in town.
I hate the idea that you can buy everything at tesco; car, mortgage, insurance, food (specially selected to have the correct aesthetic) delivered to your door, internet, a sweeping wave homogenisation crushing diversity to replace it with the bland white screen and matter of fact phrasing.
just like in the latest advert where Bob 'oskins illustrates the benifits of the tesco internet phone through the use of a map of britain, populated with tesco pricetags, zooming out to europe, the world, the solar system....
Jimmy Nail at the bridge of a metro-class Tesco starship. |
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