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Aaaargh, yes, the H&M ad. I meant to post a rant about that a few weeks ago, but was just too... angry to form anything coherent. Easily the worst, most offensive piece of shit advertising I've ever had the misfortune to witness. I was actually scared to go to the cinema after that in case I ever saw it again (but I have done every week since, and I haven't seen it. Phew!). Read this press release and enjoy delicious irony and enfuriating self-important bollocks...
'There's enough comedy in advertising today,' says Jörgen Andersson. 'And jeans are not about laughs, jeans are love and soul and tears. That's what we're trying to emphasize with this tragic and beautiful Romeo & Juliet story.' KILLKILLKILLKILLKILL!!
Totally agree with Nina about the shared experience thing. The audience I saw it with were aghast. There was a sort of stunned silence then laughter when it ended (as well as sniggering throughout). I think what annoyed me most was how the ad trumpeted itself as some kind of gift to us, the common people, from H&M. Cuuuuuuuuuuuunts. |
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