|
|
The News Chronicle, IIRC, a now-defunct British newspaper, promoted itself by sending a character called Lobby Ludd to various seaside resort towns. In the News Chronicle would be an account of where he would be and what he would be wearing. If somebody approached him and said "You are Lobby Ludd and I claim my five pounds", or a similar prearranged phrase, he would give them a five pound note, if they did so while holding that day's copy of the Chronicle. This was back when five pounds was a lot of money, of course. |
|
|