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It struck me as interesting that for many of the Generation 1 kids, this is really their first exposure since the 1980s, because it is the first product with a high enough profile really to break the surface.
However, there has been a pretty much constant stream of Transformers media product coming out for at least the last decade - Beast Wars/Machines, Energon, Cybertron, Armada - of widely varying quality, not even to mention the comics, which have covered a number of contexts but which are currently led by a Furman-written, basicaly G1 story. So, rather than seeing it as a big-guns stepping up of a toy-selling campaign that has ben ongoing for quite a while, it was seen as the revival of the G1 golden age - which was, lest we forget, largely not very good at all. |
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