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Most of it is done by direct marketers, not the "merchants" themselves, and they actually want "eyeballs," not sales -- they want you to look at an ad. Even if they do have some kind of pitch, the sheer numbers stack up. You can email 5,000,000 people for about the price of a long distance phonecall. If 5% are in a stupid mood one day, you've made quite a nice return on your investment. Notice how it's mostly sex, weightloss, and travel, 3 of the all-time hustles because no one wants to admit they got ripped off on the first two and no one is sure they've been ripped off on the second. |
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