|
|
yes they were made to capitalise on the existing fanbase, but they were also made to build a new fanbase on which to capitalise in the future.
I think maybe that more than just capitalising on an existing fanbase, they capitalise on, uh, the "pop-cultural goodwill" towards the brand.
I mean, I was always going to see the Star Wars prequels, regardless of the reviews. Same with, say, the Lord Of The Rings films. I'm a fan of both.
But I suspect that many people went to see the LOTR trilogy who have never read the books, had no interest (prior to the films, certainly) in reading the books and would have gone nowhere near a sword/sorcery/fantasy film had it not been called "Lord Of The Rings".
Same with the Star Wars prequels, I'd guess. People went to see Phantom Menace who would have had no interest normally in a sci-fi film about a kid with quasi-mystical powers and a prophecy.
I'm in that camp with Star Trek. I'm not a fan. I've seen some episodes if they were on the telly, I think I've seen all of the films with the original crew; again, only when they were on telly, and not for many, many years.
I recognised all of the crew, but I'm not convinced I could have listed them without prompting before seeing the new film, and I certainly couldn't have told you their ranks and personality traits.
I still went to see it, basically because I have an ingrained amount of goodwill towards the Star Trek franchise, despite a personal lack of interest.
"Star Trek? That's mean't to be good, innit? Some of my mates are into that, it might be worth a punt."
Having seen it, I think they were quite careful not to upset the original fans - the alternate timeline seems to neatly sidestep any "No! That's not what happened! Series 3, episode 2 contradicts that" issues, and Nimoy's presence in the film added, I felt, some weight and maybe some authority to the film that probably has resonance with the fans.
I was surprised at Spock's relationship with Uhuru, but I've no idea if I should be or not, or whether a "proper" fan would approve of it.
And I'm vaguely aware that the new film was missing some philosophical aspects that were inherent in the originals; but I couldn't tell you what they were, or whether they're important to the authenticity.
Meanwhile, it was a bloody enjoyable film, one that'd happily watch again and would watch a sequel to; and one that I'd probably never have watched had it not been Star Trek. |
|
|