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I see the paparazzi as a kind of roving id of the patriarchy: they are almost totally unreflective/invisible themselves, and ravening.
I don't know - it may seem unreflective, and may be at the point of shutter-click, but somebody is paying them for the pictures... and I realise that it's that time of the day when I blame consumer capitalism, but I blame consumer capitalism.
To work, that needs you to be miserable, or at the very least to want to be something you're not. You don't even need to think it's a good thing to be, aesthetically - Kali describes seeing the apparent ideal as "sickly", above - you just need to be aware that what you are at present is unsatisfactory.
So, if you feel fat, you can be induced to buy diet pills, exercise videos, gym memberships. If you feel skinny, you can be induceed to buy protein shakes, weights machines, gym memberships. In either case, your unhappiness can be harnessed to make you buy comfort foods. And the magazines show you how achievable it is - a beach body in 7 days! Tips for the new you! - and how terrible the punishment is for slipping from the path - haggard Britney left at the altar! Chubby Courtney drowns sorrows in ice cream.
Plus, of course, these models of perfection are unreal to start with. If you take a hundred photogrpahs of any person, they will look great in some and terrible in others. If you take them in studio lighting, and then treat them with photoshop to remove creases, wrinkles, moles - they will look _ideal_, in a way that they will not if you photograph them in fluorescent lighting in an underground car park. For the celebrities itself, it's something of a devil's bargain - if your laughter lines are airbrushed out on every photoshoot, simply not removing them from a picture will make you look as if you have aged terribly in only a few weeks (after a breakup or a breakdown). For the people who consume celebrities, there isn't really a perceptable return. |
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