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"His affability takes on an overtone of insincerity," writes one critic. "After the fourth Peyton Manning endorsement, it takes a pretty lunkheaded viewer not to realize he's only in it for the money." No, it takes a lunkheaded viewer not to realize it after the first commercial. Besides, the spots aren't all that bad. The most memorable of the bunch has him cheering on a series of commoners, in the manner of a rabid sports fan: "Let's go, insurance adjusters, let's go!" For what it's worth, he has a better comic instinct than Tom Brady.
Just to defend my guy, Brady has insisted that advertisers include some of the lesser lights of the team if they want to get him (the Sirius satellite radio commercial with his wide reciever core, the Visa commercial with his offensive line), and in the cases where he's a solo endorser, he goes for the big bucks (Movado watches and Cadillac). Manning will endorse anything, and in the most recent commercial, he even finds a spot to show off his new house. I just fuckin' hate that guy. |
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