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Ok, it looks more like 99 ecnt or a monthly fee. Here's the full article from CBR.
Marvel have been making a few noises about online comics of late. In the past they've released specifically targeted issues for free, in order to promote certain titles, but I understand some people have been made fully aware of the extent of the online pirate situation. Lying In The Gutters brought this to a head some weeks back, reporting that the large majority of Marvel titles are available to download illegally, especially newer titles. It's becoming mainstream. Even one of their star writers, Warren Ellis, admits publicly to doing so.
Well, Marvel are asking the questions now. Literally. They've created an online resource to get some information on the actual and potential digital audience for their work with a $500 prize incentive to do so. And it's rather revealing as to what their plans may contain.
Although naughtily, foreigners like me can complete the survey, including stating which country we're from, without being told that we can't win the goodies. Damn.
It acknowledges that people are already downloading Marvel comics illegally, and asks as to the extent of the situation. We can probably presume that they won't send you a writ if you admit to torrenting the latest chapter of "The Other," but you never know…
The favoured future option seems to be a choice between a renewable subscription to access a library of Marvel titles at any time, or a 99c fee for a single issue. Pretty much the iTunes model.
Question 33 asks for suggestions for Marvel.com. Feel free to suggest a gossip column.
I asked "Flying Friar" Online guru, Todd Allen, for his thoughts.
"This survey tells us that Marvel is sincere about moving ahead with their digital comics program. Better, it tells us they're keeping an open mind about what kind of material to offer and how to offer it.
"Now obviously, I'm a little biased, being the originator of the online version of the Flying Friar, but let me share the story of a friend a mine who actively wants digital downloads. He's a consultant. He gets shipped out on Monday morning to various places and comes home on Fridays. Have laptop, will travel. He'd rather have downloads for two notable reasons: he can't lug a stack of comics with him to the place he has time to read them, and since he's not around a shop during the week, he frequently has problems with sell-outs. I ended up procuring an issue of 'Infinite Crisis' for him, a couple weeks back, because his travel schedule screwed up his shopping. I see his buying starting to slow down as his lifestyle has shifted away from getting to the store.
"Downloads solve geography problems. Downloads solve print run problems. I like them.
"The direct market as we know it is a collectibles market, more than it is a reading market. Has been for quite a while. There is nothing collectible about a computer file. The reason this solves problems with sold-out print runs is the same reason online comics will not threaten the collectibles business. Ever notice web comics doing well by selling print editions? You don't want to know how well Dark Horse is doing with MegaTokyo in the bookstore market. This can only be good for collected editions. And of course, how many of your current customers do you really think are going to abandon paper for the computer screen? It's a different market.
"In a sense, digital comics can be construed as an outreach program. New readers will be introduced and some of them will want their comics on paper.
"Eventually, quite possibly in the near future, there are going to be more comics available online, so just be aware the distribution channels may be getting tweaked.
"That said, I think the prices Marvel has listed are on the low side. My experience with the traffic that came to richjohnston.com from places like comicbookresources.com and newsarama.com is that an unexpectedly high percentage of the traffic bought a copy - at full cover price. Is this solely because these readers couldn't find a copy locally? That I can't tell you. I can only tell you the conversion rate didn't suggest there were any issues with the price from the people who read their comics news online. I take issue with the highest price on the survey being a 50% discount.
"'Course, I do have a proud Scottish heritage and would rather buy them on the cheap, so there you go.
"It will be interesting to see which path Marvel chooses. All this ultimately says is that they're considering the possibilities. More power to them." |
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