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An article on Nintendo's new console & controller in in this week's TIME, read online here.
To summarize, the article talks about how Nintendo is trying to reach outside of the very loyal but sharply defined gamer demographic and get non-gamers to start playing, in part by reducing the too-steep learning curve of video games and complicated controllers.
What to do? Here's Microsoft's plan for the Xbox 360: faster chips and better online service. And here's Sony's plan for the Playstation 3: faster chips and better online service. But Iwata thinks that with a sufficiently innovative approach, Nintendo can reinvent gaming and in the process turn nongamers into gamers.
The reporter describes his experience using the new controller -
It's a remarkable experience. Instead of passively playing the games, with the new controller you physically perform them. You act them out. It's almost like theater: the fourth wall between game and player dissolves. The sense of immersion--the illusion that you, personally, are projected into the game world--is powerful. And there's an instant party atmosphere in the room. One advantage of the new controller is that it not only is fun, it looks fun. When you play with an old-style controller, you look like a loser, a blank-eyed joystick fondler. But when you're jumping around and shaking your hulamaker, everybody's having a good time.
And for you Zelda fans a review of the new one with the new controller -
After Warioware, we play scenes from the upcoming Legend of Zelda title, Twilight Princess, a moody, dark (by Nintendo's Disneyesque standards) fantasy adventure. Now I'm Errol Flynn, sword fighting with the controller, then aiming a bow and arrow, then using it as a fishing rod, reeling in a stubborn virtual fish. The third game, and probably the most fun, is also the simplest: tennis. The controller becomes a racket, and I'm smacking forehands and stroking backhands. The sensors are fine enough that you can scoop under the ball to lob it, or slice it for spin. At the end, I don't so much put the controller down as have it pried from my hands.
And on the controller itself -
For years it was known by the predictable but perfectly serviceable code name Revolution. It has now been rechristened the Nintendo Wii, an unreadable, unintelligible (that daunting double-i!) syllable. (For the record, it's pronounced "we," and the i's are supposed to represent the new controller ... never mind.)
But the name Wii not wii-thstanding, Nintendo has grasped two important notions that have eluded its competitors. The first is, Don't listen to your customers. The hard-core gaming community is extremely vocal--they blog a lot--but if Nintendo kept listening to them, hard-core gamers would be the only audience it ever had. "[Wii] was unimaginable for them," Iwata says. "And because it was unimaginable, they could not say that they wanted it. If you are simply listening to requests from the customer, you can satisfy their needs, but you can never surprise them. |
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