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Marvel's publishing arm accounts for 20% of their revenue, not 5%.
The idea that Marvel might close it's publishing arm has been brought up on Barbelith before. It only makes sense from a business perspective. Every one of the major movies based on Marvel properties involved characters that were created in the 60s by a small handful of creators (the plots of the Daredveil and X-Men movies may have been inspired by more recent storylines, but even those are well over a decade old). It really makes no sense to contiue with the comics.
Various eras of leadership at Marvel Comics (not necessarily including the current one) have done their best to equate Marvel Comics (and, subsequently, superhero comics) with comics in general. If there's a possibility that the downfall of Marvel Comics would bring about the end of the comic book industry, it's really the fault of the comics community, which put all their eggs in one basket to begin with.
Marvel wasn't always the top dog. When the Marvel explosion of the sixties occured, it was the upstart. The company was so powerless that they had to rely on DC Comics for distribution, who limited the amount of titles Marvel was allowed to distribute. That's why in the beginning Marvel didn't expand past (I think it was) 7 titles. After a few years, Marvel upped the number to (again, going on shaky memory) 12, until Marvel got out from under DC. Today, Marvel is like DC of that era. It's time for new blood.
I don't think I agree with the idea that superheroes/fantasy/sci-fi/crime dominate the shelves. While the last three may have a sizable share of comic book output, the three combined pale in comparison to superheroes. That is, unless you count hybrid genres, like superhero-crime. I tend to think of them as simply superhero comics. My aunts love the more "genteel" mystery books and movies, like Agatha Christie, but there's very little in crime comics these days that would interest them, unlike the 40s, 50s and 60s, in which there were such titles available. There are a greater variety of sub-genres in every other medium then there is in today's comics. Simply issuing a token Western comic once a year, then abandoning it and declaring it a failure, doesn't work. Unfortunately, the companies are so close to the line that it's too late to back something that might only pay off in a few years, if at all (Crossgen being the exception, with Epic being a plan that could yield these kinds of comics easily, if Marvel chooses). Again, at this point, I don't blame them.
I remember being upset that Marvel abandoned its initial idea of having the Ultimate line be geared towards people with lower reading comprehension (slyly avoiding the word "kids"). Of course, it's ridiculous that I should expect Marvel to save the comics industry. If that's not their concern, that's their business. No matter what they do, supposedly right or wrong, they're doing it for what they believe is the best thing for their shareholders. That's why I find Felicia's rant to be so annoying. She's seems to have pinned all her hopes for the future of comics on Marvel, when doing that is what got the comic book industry into this mess in the first place.
Some people think Manga is the new Marvel, shaking things up like Marvel did in the sixties. If the kids are reading the Manga (and judging by most recent excursion to the comic store, they are), then we can expect to see the comic creators of tomorrow relying on those comics as their model, just like today's are influenced by Marvel, DC, Image, etc. And when those readers grow up, even if they've abandoned comics along the way, they too may get back into comics for nostalgia purposes, reading the books of their contemporaries.
Though I'm sure many people still read certain comics for the characters, I wouldn't doubt that other comic companies could snap up name creators, and their loyal readers, with ease. New companies might even spring into place to fill the gap. Comic companies come and go. Even in their heyday, Marvel wasn't making the numbers of Harvey or Dell comics. Both those companies had comic publishing arms that were simply small components of their entire structure, and both cancelled their comics when the going got tough, while still maintaining the liscencing that was the result of their comics in the first place.
Comics as an artform will always be around. The comic industry is not direct market comic books alone. Nickelodeon magazine publishes comic specials that have a circulation of nearly a million copies. In the bookstore I worked at, Jimmy Corrigan sold well over two dozen copies. That doesn't sound so great, but in comparison to selling absolutely none of our Marvel trades, it really isn't so bad. And both pale in comparison to the numbers Calvin and Hobbes, Get Fuzzy and especially Garfield (shudder) were selling. Then there's comics from overseas, editorial cartoons, newspaper comic strips, online comics, mini-comics, etc.
Most cartoonists don't get into it for the money. Many of them will still probably make comics, even if they can't make a living at it. I know I would be completely happy reading mini-comics the rest of my life. My interests in comics are diverse enough that the decline of the superhero comic won't affect my reading pleasure at all. And just to head off another stock answer at the pass, yes, there is a possibility that many of us wouldn't have gotten into comics without superheroes, but so what? There are people out there who didn't get into comics because there were no readily available (to pick a genre out of a hat) romance comics, or stopped reading comics because they grew out of Archie and couldn't find any humour comics suitable for their reading maturity.
What this thread seems to be about is the potential death of the direct market comic store and superhero comics. Not only is it unlikely that either event would take place, but both occurances, if they did happen, would barely have an effect on the entire comic industry or the comic artform. Though it would obviously be sad to see people lose their livelihoods, of course.
Lull, as others have pointed out, the idea that Barbelith has an anti-superhero bias is preposterous. If anything, it's the opposite. If you need proof, one look through this very thread (or just about any thread, for that matter) and it's emphasis on superheroes and indy comics to the exclusion of all other aspects of the medium should convince anyone. Before someone jumps down my throat, nothing wrong with that. Barbelith is what it is. But when I want to discuss any of the other aspects of the comic artform, Barbelith is the last place I go. When I want interesting conversations about superhero comics, this is usually the place.
Dave Philpott - The kind of ads you suggest are beyond the financial ability of Marvel Comics at this time, and probably forever. If anything, I imagine they consider the lack of succes in the free advertsing that is the lisencing of their characters for other media to be an indicator that the ads you're speaking of would probably not work.
Solitaire - Kenneth Smith. Shudder.
Flux - I read the Comics Journal, and have quite a stack of them. I pick and choose which issues I buy, depending on what they cover. Like my regular comics purchasing, the majority of my Comics Journal spending is spread out over their entire publishing history, so i might buy issue #126 and the latest issue at the same time.
Benjamin - You touch on something I promised to start a thread about ages ago, comics literacy. Short form, comics have moved me emotionally more than any other medium, including movies, literature and music. In no way do I consider comics to be superior, but I do think that there are differences between mediums that may inhibit the enjoyment of people who are not well versed in that medium. I realize that people can read comics, but I believe that constant exposure to a certain medium may allow someone to relate to that medium better than others. Most people have been raised with a deeper appreciation of other mediums than comics, for various reasons (cost, availablity, variety, etc.). I'm sure that an argument could be made that certain mediums (music, certainly) can even tap into a person in a way that is easier and more appealing than other mediums, with or without consistant exposure.
I love these discussions. Can't you tell? |
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