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A product that seems as American as "Sex and the City" now flirts with newsstand shoppers on six of the seven continents and produces hundreds of millions of dollars in revenue for Hearst, suggesting that deep cleavage and thinner thighs have global legs.
The New York Times carried an article about Cosmopolitan Sunday. Editors claim that Cosmo provides something that women worldwide yearn for.
These feelings are evidently transferable. "Underneath the veil or shmatte, every woman wants to be loved and cherished," said Helen Gurley Brown, who reinvented Cosmo in 1965 and still wears a micro-miniskirt at 80.
And, in fact, what they yearn for is the right man.
Or as Grazyna Olbrych, the editor of Polish Cosmo, put it: "Cosmo is not about culture. When you are young, you want to have a young man who loves you and have great sex with him."
Is it true? Is this not about culture?
The editors went out in NY after their conference.
"This is just like the clubs back home," Ms. Olbrych, the editor from Poland, said with noticeable disappointment. "It's the same music and everybody just stands around looking at each other."
The most beautiful thing in New York is a MacDonald’s; but it’s not about culture. |
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