It's funny, innit? We all assume that children will enjoy certain simple, primary coloured, unchallenging stories. My memories of my childhood are very different. From the Brothers Grimm to the Borribles, via Wonderland, Narnia and Never Never Land, the best children's books had nightmarish images, strong characters and muliple themes.
Kids are a slippery, unusual market. When I was a kid reading X-Men, it was the demon-ridden Fall of the Mutants, after which came the Reavers and a whole Brood storyline. Nasty villians, great characters, dense plotting, not anything like typical superheroics. I don't know which audience was Claremont's target at the time: I do know that the stories spoke to me at my age (I must have been eleven or twelve, I think).
I know that my childhood reading wasn't unique. I also know that it doesn't speak for the whole demographic. Is there anyone here who works in the comics industry (maybe a comics shop) who could carry out a bit of market research? |