|
|
So, over on K-Punk, in an article interesting in its own right, one can read:
Late capitalism certainly articulates many of its injunctions via an appeal to (a certain version of) health.
The banning of smoking in public places, the relentless monstering of working class diet on programmes like ‘You Are What You Eat’, do appear to indicate that we are already in the presence of a paternalism without the Father. It is not that smoking is ‘wrong’, it is that it will lead to our failing to lead long and enjoyable lives.
But there are limits to this emphasis on good health: mental health and intellectual development barely feature at all, for instance. (When will there be a Channel 4 programme called ‘You Are What You Read?’)
What we see instead is a reductive, hedonic model of health which is all about ‘feeling good’. To tell people how to lose weight, or how to better decorate their neo-liberal burrow, is acceptable; but to call for any kind of cultural improvement is to be oppressive and elitist.
The alleged elitism and oppression cannot consist in the notion that a third party might know someone’s interest better than they know it themselves, since, presumably smokers, or those hectored by coprophiliac crank Gillian McKeith are deemed either to be unaware of their interests or incapable of acting in accordance with them.
No: the problem is that only certain types of interest are deemed relevant, since they reflect values that are held to be consensual. Losing weight, decorating your house and improving your appearance belong to the 'consentimental' regime of what Adam Curtis calls the ‘empire of the self’.
I find this very interesting, not least because it is a hard critical approach to television that avoids calling anyone stupid.
I was aware of the classist nature of Jamie Oliver's school meals program (is it classist? other arguments welcome), and indeed the way that a program like Supernanny places all the blame for the 'problems' on the individual rather than looking for underlying structures and trying to change them; but it had actually escaped my notice that, amongst all these cookery shows, shows about health, and so on, this mass of health-obsession, none really cares about mental health and the kind of exercise you get from reading.
Is this a valid observation - are there any examples that stand out as agreeing or disagreeing with it? |
|
|