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All righty. Gotcha.
Hmm. I don't know - actually, I think that this was far more in evidence, at least in the mainstream press, during Jade's first go-round on Big Brother - when, before they realised that they had horribly misjudged the public mood, there was a sustained campaign of vilification against Jade, leading to an awkward about-face. Jade entered the Celebrity Big Brother house, as far as I understand popular culture, with quite a lot of goodwill from the GBP. She is sort of to celebrity culture magazines what Toyah was to Smash Hits, I think - she might not be as big a draw as a Hollywood star, but she's a lot more likely to give you an interview.
One way the GBP shows its support is financial - buying the magazines, the workout videos and so on - and that raises another interesting issue - Jade's background may be poor, but Jade most certainly is not. She has, in fact, parlayed her one-of-usness into a comfortable personal fortune, I believe. So, there's that. Of course, that doesn't insulate one from accusations of being common, or of having a poor upbringing - one can look across the Atlantic at Britney Spears to see a celebrty (albeit one of a different order from Jade) being described regularly in terms of her apparent "trashiness".
That celebrity does have other elements, though. One of those was that all of the trio of apparent persecutors of Shilpa - Jo, Danielle and Jade, would have received media training, and Jade in particular would have received more than the other two.This is what did strike me as remarkable - whereas the older members, like Dirk Benedict, Jermaine Jackson or Cleo Rocos have been pretty obscure since before one really gave people the same kind of structured training for dealing with the media. Whereas, actually, all Jo, Jade and Danielle do is deal with the media in some form or another, which makes the whole thing even more bewildering.
So, what lessons can the GBP learn from the breakdown in social skills of a group of people who live from OK! photoshoot to OK! photoshoot? That is a very confusing question, and to explore it may involve having to delve into the ways Jade and others are and are not representative of British society. |
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