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Corporate branding is the way to identify value
Which is interesting, because the brand and the product won't necessarily be connected. Whilst I know the idea of the Head Shop is to keep it broadly clear of anecdotage, I think that this might be interesting in terms of this question - I know someone who works for a car company, or rather for the subsidiary of the car company which makes the stereos. All the stereos hir company makes, however, are branded 'Sony'. Sony make a tiny part of the product, which allows them to lend their name to everything my friend's company produce.
Switch, is this the kind of thing you're talking about when you talk about products being exactly the same, the only difference being the logo? Or do you mean that all the products just look the same? And in this situation, who do you think gains the most from this 'borrowing' of a brand -the car company (who borrow the Sony 'reliable electronics' brand), the smaller stero company (who thanks to aforementioned Sony 'r.e.' brand can sell more to the car company) or Sony, who get the name on even more stuff, even that not necessarily belonging to people who would choose the Sony brand first?
This might be a bit more of an AFD post; if mods want me to delete / repost I'm happy to do that, it's just here because Quantum's post made me think of this. |
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