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Er, Triplets...
In February 2005, a number of complaints were submitted to the United Kingdom's Advertising Standards Authority regarding Jamba!'s advertising campaign, complaining that Crazy Frog appeared to have genitalia. Some parents complained that this made inappropriate viewing for children, claiming that the commercial had prompted embarrassing questions. Complaints were also submitted about the frequency the advert appeared on television, up to twice an hour across most of the day (source (http://news.scotsman.com/entertainment.cfm?id=551242005)).
The ASA did not uphold the complaints, pointing out that the advert was already classified as inappropriate for airing during childrens' television programmes as it contained a premium rate telephone number, adding that it was for the broadcaster to decide how often an advert should be shown. However, Jamba! voluntarily censored the characters genital area in later broadcasts of its advertisements. The full adjudication (PDF) (link) is available online.
In April 2005, television viewers complained about misleading adverts produced by Jamba!, trading as Jamster! and RingtoneKing. Viewers were concerned that it was not made sufficiently clear that they were subscribing to a service, rather than paying a one-time fee for their ringtone. The complaints were upheld, the full adjudication (PDF) (
link) is available online.
In May 2005, the ASA were inundated with new complaints by viewers regarding the continuous airing of the latest Crazy Frog advertisements. As the authority had already adjudicated on the matter and confirmed the matter was not within its remit, the unusual step was taken of adding a notice to their online and telephone complaints system informing viewers that Jamster!-related complaints should be directed towards the broadcaster or the regulator, Ofcom.
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