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LVX23: Any careful analysis of the corporate presence shows a profit-driven collective clothed in colors and emotions and psychological associations all conjured up by the advert wizards. Of course this is also the realm of magick.
In his roundabout way, (and correct me if I'm wrong) it seems like he's saying that everything is magic, or at the very least potentially magical. Could putting together a real, honest advertisment, raising money and putting it in a major newspaper or even on TV, with high production values and a message-meme behind it that'll be undebateable, could all of that be considered sympathetic magic, in the sense of tailoring your spell/ritual to fit better with the environment it is intended to affect? I may be mucking up the term.
A lot of this is coming back to my magic=information epiphany, which others may not share. But essentially, everything is 'magical.' And the effects and purposes of our actions may not always be what we intended.
To bring it back to the subject; bugs in bottles, or chaos bombs (I'm still fuzzy on what those are) seem like 'spells' that have a focused purpose, and an often impeccable record of success. What they do, though, is help the occultist reinforce that they are an enlightened but embattled soldier fighting the good fight, and though they realize this bug-bottle won't bring the stocks crashing down, they feel as though they've done something for the 'cause.'
If this seems caustic, I don't mean to paint everyone with this brush. And what I'm saying is not intended as sarcasm. It's probably important to boost your confidence now and then, and acts like this can be personally empowering, even if they 'target' of the spell never feels it. In that sense, these workings do a very important job.
A union member who walked the line with me, was also an occultist. He'd been working there for five years, at least. Hating every minute of it. On the picket line, he's happier than a pig in shit. Though (I would argue) his tactics, and that of the Union, on the line, and in the media, are actually counter-productive, there is tremendous self-importance that is created there. Validation. Fighting the good fight.
I guess what I'm circling around is the concept that the CBC documentary "The Corporation," and the book that spawned it, or the doc "Enron: The Smartest Guys in The Room," as a form of anti-corporate combat magic, trying to win ground in the only battleground corporations care about; the minds of it's consumers. Everything can be magical, including this. |
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