Well, I don't know. I think this is more of an issue to do with the " chattering " classes ( the urban, " media-literate " moneyed " elite " ) vs everyone else.
i don't know how anyone could claim to be "media-literate" and not watch TV, seeing as how it's the single most popular medium.
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it may be worth pointing out that there are some significant differences between TV and its nearest cousin, film, which affect the structure of the content.
the biggest, i think, is the difference in audience choice. once you pay for your ticket, you're pretty much stuck watching the movie. you can get up and leave, and you may or may not get your money back, but you're not going to be able to channel surf. movies are also tightly scheduled, and as a result you don't get a lot of people wandering in halfway through, and they're also variable in length (within certain outer limits for commercial films, of course - at least 90 minutes and seldom more than 180). as a result, movies are able to set their own pace and presume that the audience will follow along.
TV does not have any of those luxuries. any TV viewer can switch channels at any moment, and so it's crucial that TV retains your attention every single moment. people watching the show could get bored at any moment, and people flipping through won't stop unless they see something that grabs their interest within two or three seconds, tops. you also have to make sure that people are interested enough while the show is on to come back at the end of the commercial break. this probably biases the whole medium towards content that some might be inclined to characterize as cheap, sensationalistic, pandering, shallow - you name it.
TV also has to work within very strict time guidelines. shows which aren't either 30 minutes or 60 minutes (minus commercials) don't fit neatly into little scheduling grids and are essentially impossible. additionally, TV shows must develop long relationships with a large audience over a long period of time (multiple years) in order to be successful, whereas movies have, at most, a few months they need to keep people interested. these constraints, especially combined with the attention-keeping factor above, necessarily lead to things being repetitive and formulaic. predictability is key to long-term success if you need to get people into the habit of sitting down every Thursday night between 8:00 and 8:30 in order to be successful, whereas movies have the luxury of being able to succeed on the basis of people's momentary whims. predictability is also pretty much inevitable when you have a number of shows all working on the same time structure (short intro, credits, commercial break, X number of minutes, commercial break, etc), you're going to end up with very similar sorts of comedy and drama with pretty much identical senses of timing and plot structures used over and over again.
also, obviously, in order to be on the air in a recognizable form over the course of many years, and to be able to develop stars and amortize the cost of set construction over those years, life-changing events have to be few and far between. you have to have a regular cast that's recognizable week after week for at least four or five years, they pretty much have to live and work in the same place over that time period, and as a result you have to basically reset things to the status quo at the end of every show.
you also have to have a broad audience from a variety of backgrounds watching your show regularly, you're under tighter constraints as far as government censorship goes, and you're entirely dependent on a bunch of fickle advertisers who you can't risk pissing off. as a result, you've got to be very careful not to potentially offend anyone, and so you have to either play it really safe or be incredibly subtle.
given all those constraints inherent to the medium, it's a wonder that anything remotely watchable comes out of the process at all. however, despite those limitations, there's all kinds of good stuff on all the time, moreso now with the proliferation of specialized niche-marketed networks than at any point in the history of the medium. it's crap for news, because the medium is sort of inevitably driven towards cheap sensationalism and total cowardice with regard to powerful interests who buy advertising, but in terms of entertainment programming it's amazing how much good stuff gets on the air, and how often, especially considering all the hurdles any TV show has to clear. |