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I'm reading Hardt & Negri's Empire at the moment, which is a nice upbeat theory of globalization. Basically they seem to suggest that "the multitude" produce (things, emotions, modes of subjectivity, cultures, artworks, houses, food, roads, computers) and then the forces of "Empire" (which is a particular mode of sovereignty in global capitalism, not quite equated to US culture but not not US imperialism either) glom down on them and turn them into commodities - like the A&R man in your example. So that usually cheers me up, re the creation of a world culture.
I'm not quite sure from your first post what you don't like, eg:
I would guess that culture will mutate on the local level... Once again I do not like this, but it does and is happening.
When was there ever a culture that didn't mutate on the local level? It sounds like you're attached to an idea of self-contained local (ie confined in space and time) cultures that don't interact with other cultures, and that - to me at least - is not cool.
All is flux, as some Greek dude probably said. Cultures are constantly changing through pressures from within and without. Different groups and lines of association are formed, particularly through technologies and structures of globalization. All we need to do is try and resist the forces that attempt to assert, enforce and police a particular (bad) direction to those flows and lines - eg, capital can move from the First to the Third World, and images/information must flow from the First to the Third World - factories make luxury goods in Sri Lanka and sell them in Europe, the TV exports propaganda about Western lifestyles - but labour cannot move from the Third to the First World. Where's the sense in that? Nowhere.
On the arts stuff - are any of our Australian lithers around? I hear the trade agreement with the US has just been passed, but I haven't heard about the rules that's set for artistic/cultural production. I seem to remember it was probably going to be a Bad Thing, in that it meant that US cultural products would still be globally disseminated but it would be financially more and more difficult for Australian cultural products to be produced (even, I think, for "local" consumption, let alone for export). |
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