When you read "ov", you hear "ov", and think of the word "love", and thus subconsciously let more love into your life or some such. Its psychic guerilla warfare.
it was Genesis P. Orridge (founder of T.O.P.Y.)who invented it to try and break the conditioning that occurs through language. ov = of, thee = the. like King Mob did in the Invisible by writing the alphabet backwards and with his left hand.
