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So I took the test about ten times in a row with systematically different choices of the two sets of eight colors. It like no matter how you do the thing, you get a product analysis that sounds pretty much the same, with a few inversions. A lot of pat clauses are used over and over, suggesting a sort of substitution-set relationship between color choice at an order coordinate and a clause in the analysis, like an advanced version of a form letter. I'm guessing a lot of people were jarred because the test generates a pretty conventional assessment of the gaps in *every* personality...kind of like how newspaper horoscopes are sufficiently vague to seem relevant to everyone...especially in retro-analysis.
Color psychology is pretty sketchy...while I have met and read papers by hardcore biophysics guys who study light and perception, a quick Google search will bring up a lot of pages featuring mushy association sets of "this color evokes etc., etc.": not a far echo from descriptions on, let's say, the "Gemstone of your birth month" collection. While such analysis is viable for, let's say, an understanding of cultural aesthetics and symbolism, it's viability for evaluating the self is questionable, as the system does not account for personal variation in symbolic interpretation (which is likely influenced by, but not thrall to, cultural norms), nor the cross cultural differences in interpretation (such as the color white, as interpreted by Chinese versus Westerners). |
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