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Ouija is popular because it's simple and intuitive and can usually provide results in a single evening, with no particular preparation needed. Instant oracular gratification.
Tarot is considerd more esoteric because, well, it is esoteric. There's a steep learning curve: even at its crudest level Tarot requires a great deal of memorization, while advanced practice can involve years of research and meditation on the cards, their origins, their meanings, their imagery and symbolism--and on the zillions of permutations in how the various cards reate each to the other in various spreads and arrangements. |
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