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Increasingly it seems to me that self-publishing could become a sound business decision - you retain control of the property and reap all the profits after paying printing costs. Distribution remains a problem, of course, but if you were to persuade a chain to take a few copies and it went well, you could be in clover.
I recently met a guy who self-distributes films on DVD. 30,000 copies at £14, and he's in profit. He does smallish documentaries aboutr well-known figures like Bobby Moore, and they sell more than that with ease. The break-even point for books is lower - it used to be 2000 copies.
My encounters with self-publishing, however, have been disppointing. Perfectly sound books and book ideas have suffered from a sad lack of editing and perspective, and the quality of the end product has been poor - not just in terms of content, but also sheer physical construction. As I look back on my own work, I often feel it could have done with a harsher eye - and frequently, it has been edited, sometimes much more than I wished at the time of writing.
There's nothing inherently wrong with self-publishing, and in many ways it seems logical in an age of cheap software suites and low print costs which can be had through print-brokers. At the same time, I'd urge you to find the most brilliant, critical, astringent, slave-driving editor you can cope with, and treat them like God.
It's a little bit like Short Film, actually: the form should be a wonderful thing, but more often, it's slack, and that brings the whole arena into disrepute.
Good luck! |
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