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TV ad:
African tribal music; drums, chants, whistles - rapid, aggressive beats - foot-stompingly, groin-thrustingly danceable stuff.
Camera twists from above down shining plains of glass, city skyscraper walls, swiftly flying down to street level. Could be any US inner-city street. A pair of running, pin-stripe-suited legs enter camera shot and camera immediately flies into action keeping pace with them and gradually panning up and back so that we see owner of these legs is a young, square-jawed, black-haired, professional male in a suitably coolly tailored suit, his arms pumping back and forth the briefcase he carries. He wears a brave, manly, focused expression and does not look at the camera. Camera pans around him to show street-trash pursuers pointing and shouting abuse at him as they chase him. They have little hope as he skillfully runs over cars, leaps roadworks, weaves through traffic and flies into the foyer of a plush office block. His pursuers are left to beat ineffectually at the windows while security advances on them. An elevator takes him up into a huge conference room where his grey-haired senior exec looks first worried, then relieved, to see him. He advances on our hero with a warm smile, his hand outstretched. Our hero hands him the briefcase and they shake hands, the camera focuses on our hero's gleefully predatory expression. Fade to just his steely grey eyes, pupils dilated in a black screen. Brandname and tagline in white:
'Coke'
'Just do it.' |
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