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Google AdWords Happening
"At the beginning of April, a debate took place on rhizome.org mailing list, about how to earn money with net art. It suggested to me an answer to an easier problem : how to spend money with my art (if you understand everything on how to spend money, you should in principle understand also how to earn money, because of conservation laws...)
"I decided to launch a happening on the web, consisting in a poetry advertisement campaign on Google AdWords . I opened an account for $5 and began to buy some keywords. For each keyword you can write a little ad and, instead of the usual ad, I decided to write little "poems", non-sensical or funny or a bit provocative..."
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Ads as art? The web equivalent of poetry on the tube? Interesting idea... and you also get to find out that the average cost-per-click of the word "hemorroid" is $0.16. |
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