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Devo and Subversion (Onion Interview)

 
 
Perfect Tommy
06:47 / 26.06.02
Mark Mothersbaugh: '...[W]e've done commercials for Hawaiian Punch, Toyota... I don't know, just about everybody: 7-Up, Hershey's, Nestle's. Nike. Fila. We have hundreds of clients. The one thing we found out early on was that you could insert subliminal messages into commercials without too much difficulty, without our clients being concerned about it or even noticing in most cases. A few times we even told them we did it, and they just laughed. They didn't care. It's strange. If it's something we kind of approve of as a product...we'll put in one kind of message. On something where it may be uninspired, sugar-coated crap, maybe we'll put in subliminal messages like, "Question Authority" or "Choose Your Mutations Carefully." We even did "Sugar Is Bad For You" once. I think sometimes subliminal messages hold a lot of weight. The very first Devo films were made on a budget of... The first one, The Truth About De-Evolution, was made for like $2,200. We put the words "Submit" and "Obey" in the film, and it won every film festival we sent it to.'

And...

'In our purest sense, we were always attempting for subversion. We learned something from the hippies that, unfortunately, the punks at the same time didn't learn, and that is that rebellion is obsolete. In a healthy capitalistic world, rebellion is just something else to market. Even quicker than the hippies became hip capitalists, the punks became T-shirts and bumper stickers. We took our cues from the Viet Cong and the subversives during WWI and WWII in Europe, as opposed to from the hippies and the punks.'

I almost wanted to put this into the Head Shop, but I can't tell if he's kidding or not. We've discussed the "Rage Against the Machine Problem", and the concept of branding rebellion before--does Devo have something interesting to say on the subject or has my chain been successfully yanked? I don't really know enough of the band's history to tell.
 
 
Fengs for the Memory
09:31 / 26.06.02
I'd like to think that it was all true.
Their first album is still played round our way on a regular basis, I still don't know how to take 'Mongoloid' though. Subliminal messages in the Rugrats?
 
 
grant
13:19 / 26.06.02
They're closely allied with the Church of the SubGenius - sort of ideological subversion, rather than the political kind. I think.

I love Devo. This is on the Onion now, then?
 
 
kid coagulant
13:24 / 26.06.02
Here

interview's from 1997.
 
 
Perfect Tommy
15:03 / 26.06.02
I knew I was forgetting something--thanks invix.
 
 
Margin Walker
20:38 / 26.06.02
I don't think Mark's kidding at all about the subliminal messages. Actually, I think it pretty much explains the cult-like status of "Rushmore" There's a small interview in the recent issue of Giant Robot (#25--called "Are We Not Mark Mothersbaugh?") that I'll type up for you lazy types:

In the late 70's, Devo donned yellow jumpsuit uniforms, plastic hair, and played jerky, deconstructed pop heralding the devolution of society. The unlikely rock stars played on SNL, were in high-rotation during the early days of MTV, and became symbols of a mostly dumb New Wavethat they had nothing to do with. You won't see Devo on VH-1's "Behind The Music" because they stopped being a full-time band before things could collapse. Today, Mark Mothersbaugh, the focal spud boy, helms the Mutato music studio, where he makes soundtracks.

GR: The singer of Polysics just told me that the God of Rock appeared to him when he first saw a Devo video.
MM: Whoah! I don't know if that's something I'd want to share if I were him... When they were in town about a year ago, they stopped by the studio. I was in the middle of making Wes Anderson's "The Royal Tenenbaums" movie soundtrack. They left some CD's here and I really liked them. It was our music on hold for awhile.

GR: Is there an extra-large Devo following in Japan?
MM I used to preduce and write a lot of songs for bands in japan. You know Hajime Tachibana from The Plastics? I wrote most of the songs on one of his albums. Of course, there was a time when we were selling out Budokan. MTV didn't exist yet, and we made these films and showed them before we'd come out. We showed a concert in Hollywood with kids going wild in the audience. Japanese kids saw the video and thought "Oh, that's what we must do." The security people who usually had nothing to do but look constipated saw all these kids get onstage and didn't know what to do. Later, there would be a line of cops with linked elbows standing in front of us like they were protecting their children from the deadly influence of Devo.

GR: Do a lot of bands carry the Devo spirit?
MM: More than you'd think. It's from all different areas, and it's surprising and flattering. From Soundgarden to Kurt Cobain to Henry Rollins to The Aquabats--sometimes you wonder how they went the direction they did.

GR: Is making soundtracks different making music as Devo?
MM: It's totally different, but in some ways it's been a linear process. Bob Casale, Bob Most and Jerry Casale all work on this. We see each other almost every day--more than when we were in a band.

GR: How does the philosophy of Devolution hold up today?
MM: If anything, the world is more Devo than we predicted. The downward spiral is in a faster speed than we anticipated. Things are falling apart, technology being this big, clumsy stupid robot taking one step forward then, with the second step, stomping on the people it just saved.
 
 
Jamie Grant
12:34 / 15.09.06
The world is de-evolving, spiralling faster than even Devo expected. We'll soon all become spudmen of the Mutated States.
 
 
grant
14:01 / 15.09.06
My obligatory link to the Devo/Kent State Shooting connection.

O hi o.
 
 
Elijah, Freelance Rabbi
16:46 / 15.09.06
So do they also claim that the Dev2.0 kids bop style coverband is subversive, or was that just for the paycheck?
 
 
grant
14:15 / 18.09.06
The fact that it's just for the paycheck is subversive.

Rebellion is a commodity. (Not only will the devolution be televised, it'll be sponsored, with frequent commercial breaks.)
 
 
Jamie Grant
19:02 / 18.09.06
Dev0.2 are touring schools too introducing the young 'uns to getting their paws on western popular culture tools and play their own stuff. MM & Crew do well out of the cheque from Disney and why not? They've got overheads with that drum-shaped (donut ring) studio and can't tour every day to earn their crust. That's a game for the young.

If more kids become interested in their parents record (or CD?) collection as well as the current crop of stuff out there, what's it too ya?
 
  
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