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Well, the logical thing to do would perhaps be for the record industry to accept that they cannot possibly control the Interwebnet, but invite the major P2P sites to become subscription-only in exchange for a promise of non-liability for the content available within, while retaining the right to prosecute individuals (which it will only bother to do if somebody is behaving egregiously), then go after the operators who refuse to do this, aided by the "licensed" sites, which will be eager to get rid of competition which offers for free what it charges for. If, after some have decided not to bother, 40 million people all pay, say, $10 a month, that generates a reasonable slug of revenue for the big record companies to divide up. Other labels or acts could receive a fraction of the profits from banner adverts on the site, so that popularity provided funding, as well as the usual "order the album" and "PayPal some money for a higher-quality version/to show your support/for merchandise". The opportunity to offer related material (official merchandise, concert tickets, PPV concerts) gives the big labels another channel to market, and the sites can symbiotically take a cut from that, like Tom's Amazon links.
Meanwhile, by cutting the cost of CDs a little, the big companies can start using the sites as a launchpad to stimulate interest in artists rather than seeing it purely as something that will eat into their sales.
It's not an ideal solution, but it may be a way to broker a compromise. Because at the moment, as far as I Can see, regardless of the rights and wrongs of the case, the industry is attempting to shut down a technology by attacking its individual proponents, which seems a rather Lernean response, and ultimately not one that will work. |
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