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Whoops, I meant to link the Who'd buy that? site thusly: http://www.whowouldbuythat.com. And if it wasn't for the fact that David Cross showed us a poster for it tonight, I wouldn't believe something so stupid existed. The poster from a East coast coffee chain called Cosi read: "What's for breakfast? Bagels? No, SQUAGELS!!" I looked on Google trying to find a picture of these square bagels and couldn't find any, not even on Cosi's own site. The best I could find was this review....
Last year, Cosí unveiled the ultimate in bagel couture—the Squagel, a sure sign that corporate America is out to kill Jewish cuisine. First they throw in blueberries, then asiago cheese, and now they're messing with the bagel's shape. (What's next, the Triagel?) The Squagel is a square hunk of raw-tasting dough posing under an embarrassing name. Its crust looks like skin, and it tastes as if it were hatched in some ninth-grade cooking class.
This is what we deserve. The nonbagel as bagel. When I asked about the Squagel, the Cosí waitress beamed with pride: "It's not even a real bagel."
As for the company itself, he said he used to show their training video before his stand-up gigs because it was so horrible, complete with, as he stated, "rapping that makes Will Smith look like DMX". |
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