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Nombers are VITAL, but I have found that another thing that helps is putting in it how your idea is the only one like it out there. For example:
The bookstore I will be opening will be the only store focusing on selling used as well as new books in a 20 mile radius. This will bring in customers who would be tempted to go to the large chain bookstore 5 miles away, but know that they will be able to buy, sell and trade used books, saving them money over the chain. I will also be a small operation and able to recommend books to returning customers based on their tatses, building customer loyalty.
Damn....maybe I should quit working at the group home and open a bookstore. ^_^ |
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