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The Nike Advert

Fist Fun

17:08 / 22.04.02

Is it ok to like the new Nike advert? It's an advert for Nike so it is bad, but is a really well-worked, exciting piece of film.
It is based round three gorgeous, ever enchanting themes - futuristic sports violence à la SpeedBall 2, top quality footballers and the ever luscious Eric 'de nos rêves' Cantona. Throw in a mixed up Elvis soundtrack and you have the perfect lure for saddo kids like me. Still won't buy anthing Nike though.
What do you think of the advert? Do you think it is cool that human creativity is expended on this? Is it a waste? Bread and circuses?

The Strobe

17:25 / 22.04.02

It's rather similar to the last one - slow mo tricksy moves, paint a ball silver and it becomes futuristic, though I do like the soundtrack... that's my big-beat roots coming back to haunt me.

But basically, the Levi ad was FAR more worthy of note.

Utopia

18:26 / 22.04.02

nike has some very...interesting commercials. a few notable stars and directors include john woo, steve buscemi, and an appearence by jersey's own jason mewes (jay from jay and silent bob). haven't seen this commercial though, so i'll just fuck off.

Bear

07:38 / 23.04.02

You can actually play the game in London, Nike have split London into territories and you can play at Nike Park (?).

The adds ok, silky skills. The tune is coming out soon, I think I read that the Elvis sample cost $6 million! But that might just be shite

videodrome

15:09 / 23.04.02

re: Cameron's comments about Gilliam directing this advert.

Hate to say it, but almost every major director does commercials. Not saying I like the fact that people do it, but everyone does, so let's not act so suprised, eh? Directors get paid a huge sum of money for a fairly short period of work; large jobs I've been on which weren't directed by someone like Gilliam saw the director taking $30,000 a day, for six or seven days of shooting. That ain't too bad, and when it's been a year or two since yer last feature....

Many of these spots only run outside of the US, though. Wonder if that's embarassment, or contractual convenience?

Our Lady of The Two Towers

15:21 / 24.04.02

Gilliam? Really? He must have taken the money and run, because it doesn't particularly look any different to what hundreds of other commercials looked like.

Fist Fun

20:26 / 25.04.02

Hmmm, so no one else appreciates the 'vert den? I don't really watch that much tv so my basis for comparison is probably quite low-level. For me, well I loved it. I loved the whole 4 layer thing they have going on there.
1 - Elvis soundtrack - doesn't say much to em but sounds alright give this part 5/10
2 - All these mega ace footballers - brilliant 8/10 footballers rock, choreographed football moves rock...when else would you get a chance to see all those silly dream moves played out for real...
3 - Speedball 2 hommage...this rocks obviously, cos it was a great c64 game, looked an amazing Amiga game too but I was was too poor...9/10
4 - Eric Cantona. Nuf said. 10/10. A man for all seasons. Sooner this man runs for president of the world the better.

The Strobe

21:11 / 25.04.02

For heaven's sake.

IT IS NOTHING LIKE SPEEDBALL 2

Just because it's got a big shiny ball does NOT mean it's Speedball.

Rollerball had a big shiny ball.

Speedball involves more players, more armour, more holding-the-ball and less kicking it, and more kicking the shite out of the other players.

Speedball 2100 was crap, but here's to Speedball Arena (google for it) to sort the series out proper...

Fist Fun

06:28 / 26.04.02

Oh come come, that sooo is like Speedball 2. It isn't an exact reproduction, but it is definitely a nod in the direction.

videodrome

10:28 / 26.04.02

So there's a bit in the current US Sports Illustrated about this ad. It evidently took a month to shoot - that's quite a step up from the week or so I had envsioned. (I haven't seen the ad - I'm working off timetables from my own experience). That's a little nuts. The other inneresting thing is that the agency is Weiden and Kennedy. I don't know a lot about them, but they have a reputation for letting their directors have quite a bit of range. For example, they're the agency with which John Zorn has his deal, where they call him to commision music for an ad. He writes something, records it once and sends it to them. They can use it or not, but that's all they get, and he gets paid either way. Not bad.

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