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Football on the brink

 
 
sleazenation
10:45 / 27.03.02
Itv digital fails to sell its service on the back of its football coverage

Not sure how the above link will work- basically in the news is how ITV digital has been forced to put itself into administration because take up of its digital TV service has not been as great as expected. Its key selling point was coverage of football, a service that, it would seem, people are no longer willing to pay for... This on the heels of LWT's recent dropping of a football heavy saturday night tv shedule...

So, is the beautiful game really a sport of the people anymore or has it become an anachronistic throwback?
 
 
Shortfatdyke
11:07 / 27.03.02
ah, two points here: football as seen on tv (i.e. the premiership/euro championship) has not been a sport of the people for a long time. the big league footie teams no longer represent their community/town, but are just businesses.

i would argue that non-league, certainly, is closer to being a sport of the people. as long as those people are white, male, able bodied and heterosexual. i used to go to footie all the time and had to stop because i got tired of spending money and my saturday afternoons listening to how i was a piece of shit because i was female/queer. seriously, it's a men's club. i'd rather go to women's ice hockey. it's as rough and ready and competitive as you could want, and the audience are too busy screaming for their (g/f's!) team to be sticking their right arms up in the air.
 
 
Sax
12:25 / 27.03.02
There are also a whole raft of issues relating to TV's control of the game through payments to the football league - because ITV digital was having problems it reduced it's payments to first division clubs from something like £180m to £50m this season, causing a lot of problems for the clubs. But then again, when you get in bed with big money like that, it's almost inevitably going to end in tears. TV companies have basically bought football outright, to the complete disadvantage of the fans, who now find matches are moved to accommodate TV schedules and if they want to watch it on TV they have to pay up front - sometimes more than actually buying a ticket. ITV Digital is going to leave a lot of first division clubs who don't get massive crowds well and truly up shit creek.
 
 
sleazenation
13:12 / 27.03.02
As sax points out, many of the smaller clubs could go to the wall themselves if the money ITV digital had promised fails to materialised... but my point is not that football has been bought by big business, (this seems pretty self evident) but that in the wake of big business buying it, the fans have to an extent deserted the game...

Football fans, previously assumed to be an inbuilt and uncritical audience, appear to have switched off their TV sets and found something else to do instead...
 
 
Sax
13:16 / 27.03.02
This is true; one fact cited recently as indicative of ITV Digital's failing fortunes was the number of people who tuned in to a Bradford vs Nottingham match on the channel - less than 1,000.
 
 
Fist Fun
13:54 / 27.03.02
The current situation with ITV digital simply shows that they miscalculated demand and paid too much for rights. If they get away with paying less then this is obviously going to have a negative effect on clubs who had already earmarked the loot.
I don't realy see this is a crisis for football though. Is football no longer the sport of the people? Well, which people for a start? hat does that mean?I never really though that football had any obligations to mankind as a whole. For me football is 'the sport of people...who like football'.
So has the explosion in television coverage made things worse for your average football fan?Well monkeying around with 3pm kick offs is a pain for your match going supporter, but I'm not sure that the majority of fans are match going. I'd actually say that more people watch live football now than ever in the history of the game simply because of the increase in television coverage. A televised game is cheap to watch, and easily accesible for the majority of fans. If you accept that then it is pretty clear that televising football has made it more of a'game of the people.' I don't accept the idea that a non-league game is closer to the people. Compare non-league attendance figures to televised game viewing figures and work out which has the greater influence.
As for the men's club nature of football raised by SFD. What do people think?
 
 
Sax
10:19 / 01.04.02
I'd say that football is the sport of the people, largely because that (at least up until recently, with the intervention of TV companies) it is pretty cheap to watch, you don't have to travel too far to see it live, and practically anyone can become a football player (SFD's note about white ablebodied males taken on board here) just by buying a cheap ball and kicking it around on a field from an early age. It isn't an expensive sport to participate in, with lots of equipment like say cricket or golf. An inflated pig's bladder and a couple of jumpers... ah, the smell of freshly mown grass, young boys rubbing linament into their thighs... etc.

However, if you want a real game of the people, go and see some Rugby League. Now that's grassroots.
 
 
higuita
08:26 / 02.04.02
Buk is right about the money>demand issue with regard to the nationwide league. Even in a world where Marc Van Bommel is worth £20 mil, there's no way Nationwide is worth £300 million - because you can't make it back.
I'm more worried about NTL going down. One because they're my cable service provider (and I don't want to give too much money to Rupie Murdoch) and two because they're shareholders in Villa (and Newcastle and a few others).

With regard to football being the grassroots game, I think a lot of problems have been caused by people's tendencies to support teams that are doing well or fashionable - which are rarely their home team. A problem of the glamour of tv games, I suppose. I support Villa because it was the first match I was taken to, and can get there easily. I can't change, because it would be... just wrong.
Maybe it might be good if footy went off the air. If you want to see your team, go to a match.
More likely, though, that Man U and Liverpool et al would hoover up the kids that have no idea there are other teams, and no idea how good it is to watch your team. I consider it fundamentally wrong to support a team unless you have some sort of connection to it (ideally geographical).

As for the men's club aspect, yes and no.
Yes in the sense that, yup, all that bollocks is still there. Christ, it's not that long ago that Kevin Campbell was called a discoloured cannibal by the coach of a turkish side.
No, because it is getting better. At Villa, if someone even swears out of place and someone objects, the tangomen drag them off. And when we got tickets in the family enclosure, my girlfriend had to sit with her hand over my mouth.
It's definitely better. I remember what it was like in the Eighties {shudder}.

The shorts! God no, the shorts!
 
 
Rev. Wright
13:20 / 02.04.02
For someone who can't see the amazement in kicking round objects up and down a field, I quote William S Borroughs

'Bring it all down'
 
 
Sax
13:43 / 02.04.02
Is that what he used to chant at Filbert Street? He is the old bloke with the flat cap and the transistor radio, isn't he?

Or do you mean William S Burroughs?
 
 
ONLY NICE THINGS
14:12 / 02.04.02
Nah, he means former Coventry City defender David Burrows, expressing his preference for balls played to feet.
 
  
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