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Great review of the film here!
The discovery that changes Amélie’s life is the magic of marketing.By returning a dust-cloaked tin box of classic boyhood tchotchke to a muddled, middle-aged man, she realizes that human experience can be hermetically transferred to objects.
Marketing is more than transfer human experience to objects.
It's mainly about create objects and after create the necessitie of them.
The marketing locates dreams/necessities in the consumer head.
The dream/desire happens after the object.
Not in the Amélie box example...she don't fullfill an empty lifes with random objects of marketing.
She fullfill it with a box that one day had an important role in the character's life.
Through video she brightens the life of her cloistered neighbor, the painter, though he remains indoors. Through text she reanimates the dreams of her concierge, a widow obsessed with the memory of her dead husband, though her husband remains dead. Through photography, she cleverly advertises the notion of travel to her father by taking tourist photos of his beloved garden gnome.
Humans construct artifacts since they exist and relate to the world with them.
Amelie brings lost pieces to other characters lifes...it's a way to permit them to fulfill their dreams and join lost pieces of their lifes...
Maybe she changed their lifes with pieces that lack on it but that belong already to their lifes...they were simply lost. |
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