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Silly fatbeard, (superhero) comics are for____!

 
  

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bio k9
06:22 / 29.12.01
Who are superhero comics for? Since there a couple of threads that have touched on the subject (with a hammer) I thought we should give it a thread of its own.

One thing that I think is fairly important, and seems to affect everyone view on the subject, is the age you were when you discovered (or fell in love with) comics. It seems to me that most of the people that think superhero comics should be for kids are people that discovered comics when they were young. I'm one of those people.

In the early 80s my dad would take me to the local swapmeet and buy me all the comics I could possibly want. Sometimes for as little as a nickel each. On Saturdays I would ride my bike to the 7-11. Comics had no competition, what other entertainment could a kid buy for 35 cents? They weren't glossy, they weren't too violent (the heros, hell, the villians never killed anyone), and you didn't need to read twelve issues to get an entire story. What they were was FUN. They gave me hours of enjoyment and a lifelong love for the medium.

What comics are giving that to kids today?

I do think that well written mature superhero comics have their place and I think that the new transformers comic should be for adults because they're the ones still playing with the toys (honestly, kids don't give a fuck about transformers). But shouldn't there be something for the kids? Of course there should. What comics, other than Akiko, will I buy for my daughter? There's nothing out there. Why?
 
 
sleazenation
08:50 / 29.12.01
it could be argued that from the early 80's onwards a shift on the sales from newsagents to dirrect sales also shifted the readership away from the casual, self renewing kid readership and toward that of the more obsessive and necessarily older fan.

on the annecdotal front how many kids do you see actually buying comics (as opposed to pokemon etc.) in your comic shop these days? In fact it seemed very much as if all the goods provided by the comic shop where also being provided by newsagents and toyshops. These shops may not be able to get everything you want in the way of pokemon merchandise and card swapping services, but they are certainly more visible and can renew their customer base, something which comics cannot do in its current supply structure.
 
 
CameronStewart
11:18 / 29.12.01
>>>>I think that the new transformers comic should be for adults because they're the ones still playing with the toys<<<

There is so much wrong with this sentence that I don't know where to begin.

I'll come back to it later once I've had my morning coffee.
 
 
Persephone
12:46 / 29.12.01
I did hear this interesting thing on the radio the other day, about dead and dying languages. According to linguists, the number of people speaking any certain language doesn't matter... but rather that there are children speaking the language. A language spoken by a miniscule population including children is still vital. A language that has no children speaking is classified as moribund.
 
 
Captain Zoom
13:02 / 29.12.01
To be honest, I think I've got maybe 2 kids (read: under 12) that come in and regularly buy super-hero comics. The rest of them buy the Simpsons or Mad. Everyone else (granted, not a lot at this point) who buys them are 16 or older. I think sleaze is right on a couple of points. The variety store near my store carries 2 or 3 titles, usually Wolverine or Spider-Man. And let's face it, parents take their kids, or kids go more often, to a variety store rather than a comic store. I don't have slushies and candy (I wish!). The other point is that stores like Walmart and Zellers and Toys R Us now carry McFarlane action figures, Pokemon and Digimon cards, Harry Potter figures. When Walmart started carrying Harry Potter stuff, they were selling it for my cost. I can't compete with that.

The other thing keeping kids from comics now is video games. It's an old argument I know, but nonetheless true. A video game might hold a kid's attention for a day or a month or a year, but it's still more than the 15-30 minutes they're going to spend on a comic.

On the subject of the "sophistication" of some old kids favourites, I think one not only has to look at the readers, but also the people involved in the creation of the comic. These are people who grew up with and have fond memories of GI Joe or the Transformers, and want to produce something that appeals to not only people like them, but themselves. They must realize that the original comics, apart from their nostalgia value, were not sophiticated or meaningful. They were for kids, and they were meant to entertain. My view is that those responsible for the comics are aiming them at people of the same age range with the same memories. If Hasbro (or whoever own GI Joe and The Transformers) was concerned about these comics not being for kids, why not put out a comic directed at kids. DC does it. So do Marvel. Justice League Adventures, Batman: Gotham Adventures, Superman Adventures, X-Men: Evolution. These comics are all versions of already existing titles directed towards a kids market. What's wrong with doing the opposite?

In summation, I think super-hero comics are for anyone who likes them, regardless of age.

Zoom.
 
 
Solitaire Rose as Tom Servo
13:56 / 29.12.01
Comics for kids?

That's easy. Archie, the Bongo line and DC's Cartoon Network line. Too bad they all sell for shite becvause comics stores are run by middle aged fans who sell the kind of stuff they like to read, for the most part.

But comic companies slit their own throats when they moved out of the mass market and put all their efforts into getting fans to buy at comic shops. If you aren't a comic fan, there is no reason to go to a comic shop...which means you are selling only to fans and not building a new audience.

Even in the 70's when creators were doing VERY complicated work for the time (Man Thing, Master of Kung Fu, The New Gods) they were still acessable to the casual reader and available in just about every grocery store in the US. NOw, I haven't seen a comic outside a comic shop in years.
 
 
Captain Zoom
15:24 / 29.12.01
Solitarie I have to agree. The kids comics do sell like shite, though sometimes not for lack of trying. I have a specific kids comic rack in my store where I've got all the stuff you mentioned, plus some Manga, ONi's MAgic Pickle, etc. The only one that seems to do anything are the Simpsons Comics. I can't keep them on the shelf. It's consistently the only one I sell out of every week. I don't know what the deal is with the rest of them. They must be selling well enough if they're still being printed. Another factor in their longevity, though, is that there is hardly a mark-up at all for retailers. They're not costing that much to make. It makes me wonder though, as they're mostly liscensed properties (Looney Tunes, Scooby Doo), why characters owned by the company cost more. Anyway. The low mark up may also contribute to the fact that a lot of retailers don't carry them. It's a cost that isn't bringing in as much of a profit as a "regular" comic. The other thing that I find is keeping kids away from comics is parents. My store is half comics and related stuff and half used books. A lot of parents will tell their kids that they can buy a book but not a comic. I'm not sure if this is a majority thing, or if it's just the people who come into my store. My mum was more than happy to buy us comics when we were younger. Hell, she collected them herself. It seems to me that to a lot of parents comics are still no better than mind-rotting video games , though they're more willing to shell out $50 for a game than $3 for a comic.

Zoom.
 
 
bio k9
15:24 / 29.12.01
quote:Originally posted by CameronStewart:
>>>>I think that the new transformers comic should be for adults because they're the ones still playing with the toys<<<

There is so much wrong with this sentence that I don't know where to begin.


Is there something wrong with adults that still play with Transformers? Yes. Is there something wrong with adults that still play with Transformers wanting to read a Transformers comic? Yes. But kids don't care about Transformers. If you and Alan Moore created a Transformer comic aimed at six year olds it would still be twentysomethings and middleaged men that would buy it, read it, and complain that it was to kiddy. Let them have the foul mouthed Autosexbot battle royale they want. The kids don't care, they're on to some 2002 shit and transformers are soooo 80s.
 
 
CameronStewart
15:31 / 29.12.01
>>>Justice League Adventures, Batman: Gotham Adventures, Superman Adventures, X-Men: Evolution. These comics are all versions of already existing titles directed towards a kids market. What's wrong with doing the opposite?<<<

 
 
Spatula Clarke
16:00 / 29.12.01
Has anyone considered the possibility that kids comics don't sell because the companies responsible openly market them as kids comics?

If you were 12 years old and saw two versions of the same character, one with blood, guts, sex and violence liberally splashed across its pages, the other watered down to nothing, which one would you buy?

I'm goign to agree with Cameron here, if for slightly different reasons. The very best superhero comics, the ones that stand the test of time, are the ones that treat their primary audience - kids - with respect, as intelligent readers capable of following complex storylines and understanding deeper themes. You can read them as an adult and still gain a great deal of enjoyment from them as being a good story, well told.

'Mature audiences' superheroes is a fundamentally fucked concept and everything that can be done with the idea has been done to death by now.

[ 29-12-2001: Message edited by: Extremely Restrained Dupre ]
 
 
CameronStewart
16:07 / 29.12.01
I don't think you need blood, sex, and guts to make it appealing to a kid.

The Batman and JLA animated series are free of such things and they're big hits.

The reason the Batman and JLA Adventures comics don't sell is nothing to do with the "all-ages" format and everything to do with the fact that they're just not that good.

Classic Hollywood thinking, that - assume it's the fault of the content and ignore the execution. Disney's Atlantis - big box office bomb and of course, it must be because it was an action/adventure cartoon with no funny singing animals, it couldn't possibly be because it was just a piece of shit.

Edit: just saw your edit, Randy - I don't think we have different reasoning at all. I agree 100%.

[ 29-12-2001: Message edited by: CameronStewart ]
 
 
Spatula Clarke
16:20 / 29.12.01
quote:Originally posted by CameronStewart:
[QB]I don't think you need blood, sex, and guts to make it appealing to a kid.
[QB]


Not really what I meant. I'm looking at it as a similar situation to the 'girl games' one discussed in the 'sexism in video games' thread - 'girl games' are generally dismissed by girl gamers because the makers have concentrated all their efforts on the 'girl' part rather than the 'game'.

It seems like comics companies only see two avenues open to them when aiming stories at kids, and both are extremes.
 
 
Captain Zoom
16:32 / 29.12.01
Cameron, I don't know if your picture is just an over-reaction or if you honestly think I'm not grasping what you're getting at. Give me a little credit. I'm not a fucking idiot. Sorry my opinions don't jibe with yours.

Zoom.
 
 
Spatula Clarke
16:47 / 29.12.01
quote:Originally posted by B i o K 9:
I think that the new transformers comic should be for adults because they're the ones still playing with the toys


Okay, look. The UK comics were aimed at children (me, at the time) only inasmuch as the characters didn't yell "FUCK!" every three panels and knob each other up the exhaust pipe after a strenuous battle. They were still (extremely) convoluted, with all manner of twists and turns and the biggest, most epic and potentially confusing space/time continuum balls-up storyline I've read to this day.

IT WAS STILL AIMED AT KIDS! BECAUSE KIDS CAN UNDERSTAND MORE THAN YOU THINK!!!!

And it still reads well today (yes, Mr Stewart, even if it was about robots who could turn into fucking cars - I've never claimed that the basic premise made any good sense. The fact that I could enjoy the stories despite thinking that the original idea was shit says a lot for the writers).

The reason it reads well? Because the story came first, above all other considerations. The creators had an idea and ran with it, not thinking about business concerns like 'target audience'.

I don't want the new version to be 'mature audiences'. If there's one way of guaranteeing that it's going to be shit, that's it. The whole comic depends hugely on suspension of disbelief - making it more 'gritty' is completely missing the fucking point.

<shuffles off, muttering "Autobots, roll out!" to himself. Sits down, urinates down trouser leg>

[ 29-12-2001: Message edited by: E. Randy Dipshit ]
 
 
CameronStewart
17:01 / 29.12.01
>>>Cameron, I don't know if your picture is just an over-reaction or if you honestly think I'm not grasping what you're getting at. Give me a little credit. I'm not a fucking idiot. Sorry my opinions don't jibe with yours.<<<

Well, it was intended as a sort of visual joke.

Of course I don't think you're an idiot, but I do get the feeling that you a)don't understand why this riles me up, or b)you do understand, but don't think it's a problem.

My frustration comes from things like your mention of the cartoon-based X-Men, JLA and Batman Adventures comics as examples of "kids' versions of existing titles", seemingly forgetting that these characters were initially conceived as kids' comics, before they were dragged kicking and screaming into perverse adulthood, and your question "why shouldn't they do adult versions of kids' characters?" the answer to which seems so screamingly obvious to me that I can't believe the question even need be asked.

This IS a problem in the industry, and it IS a big part of why the readership dwindles every year and the remaining audience continues to diappear deeper up its own arse. And hey, it bothers me, because it's my livelihood, AND yours.
 
 
Matthew Fluxington
17:08 / 29.12.01
E. Randy is correct about anything that is obviously aimed at a kids market usually being snubbed by the kids market for being too 'kiddy'.

I started reading comics around 6 or 7 years old, I used to buy them at the pharmacy a few blocks from my house. This was around 1986/1987. I gravitated towards the Uncanny X-Men because I'd never heard of them before and was curious why these superheroes weren't on tv or in cartoons or on underwear the way Spider-Man, Captain America, Fantastic Four, Superman, Batman, Ironman etc were. They were enigmas, and they had a strong underdog feeling. I must have read the X-Men for at least four or five years before I found out that they were the most popular comic...I was convinced that it was the least popular and was about to be cancelled any minute. Also, when compared to the other comics, the X-Men was a lot more complex, this big puzzle for me to figure out. I've always been very keen on big cryptic puzzles, it informs my taste in a broad range of mediums.

Once I found a store that sold old comics, I started buying up back issues and all kinds of character guides and things like that...between 10 and 14, I spent a lot of time 'studying' Marvel and DC, learning the back story of the whole universe, even the characters I thought were lame. The idea of a complex universe of characters was really fascinating to me. I strongly favored Marvel, and still do, but I do have a lingering sentimentality for the Legion of Superheroes and the Justice League, both as done by Keith Giffen. Barring Grant's Doom Patrol, I have never really cared about any other DC superheroes.

Oh yeah...I remember that they used to sell those three-for-a-dollar packs of randomly selected comics at toy stores, I used to buy those things all of the time, I loved that. Why Marvel and DC don't do that anymore is beyond me... just a stack of comics for a dollar or two. That was awesome, especially when you'd get something like Secret Wars 2 #whatever, and I'd be sitting there trying to figure out what the hell was going on. Seriously, I was the type of kid to really dig that sort of thing.

[ 29-12-2001: Message edited by: FLX = RD ]
 
 
CameronStewart
17:14 / 29.12.01
>>>E. Randy is correct about anything that is obviously aimed at a kids market usually being snubbed by the kids market for being too 'kiddy'.<<<

I'm not suggesting that superhero comics should be condescending and simple so their widdle heads won't hurt - don't forget I enjoy a lot of superhero comics (mostly the older stuff, but the point stands). The best superhero comics, as with the best childrens' entertainment in any medium, are able to be enjoyed by adults too. My problem is that there's a lot of superhero comics that are being written ONLY for adults.

Imagine if J.K. Rowling decided that since a sizable part of her audience are adults, she'd no longer concern herself with making the Harry Potter books suitable for children, and instead threw in a bunch of titillating sex and violence (or conversely, eliminated the fantasy elements entirely and focused more on the complex emotional relationships of the adult characters). Can you tell me that a)this would be a good thing, and b) how it's any different from Transformers or The Hulk?

[ 29-12-2001: Message edited by: CameronStewart ]
 
 
CameronStewart
17:30 / 29.12.01
>>>Is there something wrong with adults that still play with Transformers? Yes. Is there something wrong with adults that still play with Transformers wanting to read a Transformers comic? Yes. But kids don't care about Transformers. <<<

Then why make a new Transformers comic in the first place? Why on Earth should the weirdo fatbeard brigade be the ones that get catered to?

Zoom mentioned earlier that these Transformers and GI Joe revamps are borne of nostalgia - why not create something NEW that incorporates the same elements that appeal? J. Campbell's Danger Girl is very evocative of the old GI Joe cartoons and clearly allows him (and presumably his readers) to indulge in nostalgia, but at the same time it's able to be appreciated by those who don't have a hard-on for a shitty old toy line.

Nostalgia is good when it informs new creation, not when it overpowers it and becomes merely re-creation.
 
 
Matthew Fluxington
17:31 / 29.12.01
quote:Originally posted by CameronStewart:

The best superhero comics, as with the best childrens' entertainment in any medium, are able to be enjoyed by adults too. My problem is that there's a lot of superhero comics that are being written ONLY for adults.



No quarrel with you there, nor was the quoted bit in any way contrary to what you're saying. I think you and I are coming from the same place: a desire for superhero fiction to be complex and imaginative, and intended for an all-ages audience.
 
 
Captain Zoom
18:11 / 29.12.01
Okay. So, the feeling is that there shouldn't be a division as far as super-hero comics go. They should be written in such a manner that anyone, from 7 - 67, should be able to pick them up and enjoy them. And that the idea of "mature readers" super-hero stuff, such as MAX, Marvel Knights or Vertigo, is a bad thing. And that, since super-heroes and Transformers were origninally intended for kids, they should always be for kids, albeit written in such a way that adults will enjoy them too.

Doesn't that really limit the writers and artists?

Of course I understand why this is annoying you, Cameron. And yes, I realize it is both our livelihoods, but like I said earlier, the vast majority of my customers are college age and older. Kids come in and buy Pokemon cards or Mage Knight and really have no interest in comics. Their parents don't want them to read comics (paraphrased from a customer I had in my first week. Talk about a downer!). Comics aren't nearly interactive enough for kids today. If you can't do something with it, apart from read it, then it's no fun. Rather sweeping, I know, and there are exceptions, but not many. I think a lot of this is born of the fact that comics are not widely available anymore. The three for a buck packs used to be everywhere (though I don't think they were a Marvel or DC product, more a secondary company).

I'm not sure where this is all going to go. I think we can all agree that Cameron will never, ever, work on a Transformers comic. Or if he does, he'll never tell us What are the solutions then? It's an age old question. How do you get more kids to read comics? How do you introduce them to comics? How do you keep them interested? Do we return to the Comics Code, so that everything is suitable for consumption by the most people? What do I say to a 7-year old who's got Captain America Underoos, but can't buy the comic 'cause it's moved to Marvel Knights? I think that the comic industry (that big ugly ogre that runs everything) knows that the vast majority of it's sales will be to late-teens, early-twenties guys, and caters to that. That's why we see so many "mature readers" versions of old heroes. Pure and simple money. And until the demographic changes, I can't see the medium changing.

I hope that made a little sense. How about solutions instead. What can I, as a retailer, do to bring fresh blood into the store and keep them there (but not for a long time, 'cause that would just bug me!)? What can Cameron, as an artist, do to achieve the same? Is it possible for either of us to effect these kinds of changes when really we're at the whims of the big companies?

Oh, I dont' know. I'm going to keep reading the titles I like and I'm going to keep ordering kids comics and adults comics 'cause at least then I've got a variety for the people who come in. I think there's a place for a more sophisticated version of the super-hero, mainly 'cause a lot of the people who grew up with super-heroes want to write and draw them. They've grown up, why shouldn't their heroes? Transformers be damned. It'll be a flash in the pan like the new GI Joe and then the next big thing will come out and I'll order that too. I'll read Transformers out of fondness for something that meant a lot to me when I was younger. I'm sure their "mature readers" tag will just end up meaning a little more violence. Then it'll go away and we'll still have Avengers and Iron Man and Spider-Man and The Flash and Superman and all the other super-hero stuff that's just as good to a 7 year old as it is to a 67 year old.

Variety is the spice of life.

Zoom.

p.s. Cameron, if it seems I'm missing your point (God I hpoe not or I'll feel really dumb), spell it out for me. I think there is space for both forms of nostalgia, the informed and the re-creation. The informed nostalgia invariably ends up being better as it transcends it's nostagic quality, but to re-create something (out of a sense of tribute perhaps?) has a place too.
 
 
Ria
18:17 / 29.12.01
quote:Originally posted by CameronStewart:


Imagine if J.K. Rowling decided that since a sizable part of her audience are adults, she'd no longer concern herself with making the Harry Potter books suitable for children, and instead threw in a bunch of titillating sex and violence (or conversely, eliminated the fantasy elements entirely and focused more on the complex emotional relationships of the adult characters). Can you tell me that a)this would be a good thing, and b) how it's any different from Transformers or The Hulk?
[ 29-12-2001: Message edited by: CameronStewart ]


will pop my head in only to point out the difference between works of literature created by one person and corporate works created by many.

as I also said in a discussion on fan fic some time ago.

<pops head out>
 
 
Spatula Clarke
18:21 / 29.12.01
Quick question: when did the decline in sales start? Was it, as seems to be the case, just after the 80s reinvention of the comic as a darker, more adult medium?

Cameron: I've only just noticed the edit that Ria takes the above quote from. I'm not certain if it's aimed at me or not, but I just want to reiterate that I agree with you on this.

[ 29-12-2001: Message edited by: E. Randy Dipshit ]
 
 
sleazenation
18:36 / 29.12.01
the problem people have with this issue appears to centre with the pre-conceived notion amongst certain editorial bods (well, more likely to be amongst the publisher type bods who have no personal editorial experience, but I digress)about what contitutes

A) A 'childrens comic'
B) A 'mature readers comic'

These labels are particularly unhelpful since they appear to require destructive editorial changes in the stories that appear under them.

Maybe Frank miller was right when he was talking about what a bad idea any kind of labeling for content was...
 
 
Matthew Fluxington
18:51 / 29.12.01
My position is this: there shouldn't be a difference between 'mature readers' and 'children's' superhero fiction. I think that it should all be written in a way that is complex, imaginative, and exciting, and not betraying the fact that it is meant to be an all-ages show.

When I was 12, my favorite comic was Grant Morrison's Doom Patrol. It was the wildest, strangest, full of ideas. I was introduced to all kinds of ideas about mental health, science, art, and notions of what reality is, and I fucking loved it. Grant has said many times over that what he was trying to do with Doom Patrol, and most of his superhero fiction, was to recreate the sense of wonder and curiosity that early Marvel comics had. They were counterculture AND children's books all at once, and thus highly subversive material. So few people try to make children's comics in any way subversive anymore, and that is part of the problem --- it's certainly a factor as to why superhero comics are mainly read by conservative older folks and not by kids.
 
 
Matthew Fluxington
19:04 / 29.12.01
[QUOTE]Originally posted by Captain Zoom:
What do I say to a 7-year old who's got Captain America Underoos, but can't buy the comic 'cause it's moved to Marvel Knights?

"here is a big stack of Mark Greunwald written Captain America comics. go to town, kiddo!"

can I, as a retailer, do to bring fresh blood into the store and keep them there (but not for a long time, 'cause that would just bug me!)?

Focus on the non-superhero/genre fiction section of the market and do your best to sell them to people as being exciting art objects and literature. Focus on college age girls. I recently did three lectures for three different classes at my school (Parsons School of Design) on comics history, art, and design; and across the board the people most interested in the subject matter were attractive college age girls. I've turned on a lot of art school girls to comics, I'm getting up to about 20 or so converts by now, not even counting the people at the lectures. If I was the president of Fantagraphics or Drawn & Quarterly, and had a big promotional budget, I'd be giving out free samples of product to art schools around the country. There's a huge untapped market for comics there.

Then it'll go away and we'll still have Avengers and Iron Man and Spider-Man and The Flash and Superman

Who reads those comics? I see a lot of black kids buying Ironman, Green Lantern and Spider-Man, but I can't say I've ever seen anyone other than 30+ chubby white guys buy Avengers or Flash or whatever... Who really buys the old school superhero character comics? Is there anyone other than hardcore fanboys who could be coerced into buying a Justice Society of America comic?

[ 29-12-2001: Message edited by: FLX = RD ]
 
 
bio k9
19:11 / 29.12.01
Flux, I love you and want to bear your children. Or put my cock in your ear. Or something.

Cameron, I'm sure you know the bizarro fatbeard brigade gets catered to because they're a guranteed sale... Its wrong and quite possibly an affront to God and Mother Nature but its just the way it is. You and I could make a lot of money revamping Power Pack as a mature title...
 
 
CameronStewart
19:19 / 29.12.01
>>>Okay. So, the feeling is that there shouldn't be a division as far as super-hero comics go. They should be written in such a manner that anyone, from 7 - 67, should be able to pick them up and enjoy them.<<<

I think the primary audience for superhero comics should be younger kids, and the best ones will appeal to a secondary adult audience. Good story, well told, as Randy pointed out somewhere.

>>>And that the idea of "mature readers" super-hero stuff, such as MAX, Marvel Knights or Vertigo, is a bad thing.<<<

Yes. Note that Vertigo smartened up and moved away entirely from superhero ravamps.

Garth Ennis' Fury really annoyed me because I thought it was a crass and pointless perversion of a great character. I think Ennis is a very good (occasionally very great) writer but Fury is, in my mind, very misguided, and it irks me that he can take a solid character that has been built up over years and years of hard work and casually tear it down like a bully knocking over a sandcastle, just to appeal to "adult sensibilities." He should make up his own goddamned characters if he wants to do that. What would he say if thirty years from now someone dredged up Jesse Custer and revamped him in a way that completely contradicted the point of the original character?

(No "well, Preacher is creator-owned, so that'll never happen" type arguments, please, it's just an example)

It's far harder to create a compelling, emotionally-affecting story that DOESN'T rely on violence, sex, and shock tactics, and should be the true test of a creator's ability.

Subversion is not creation.

>>>And that, since super-heroes and Transformers were origninally intended for kids, they should always be for kids, albeit written in such a way that adults will enjoy them too.
Doesn't that really limit the writers and artists?<<<

Of course not, at least not the good ones. Talented creators will still be able to tell good stories - as has been proven by Marvel's entire output in the 60s and early 70s. If they feel the children's superhero genre is too limiting for the type of stories they want to tell, then for fuck's sake they should TRY ANOTHER GENRE, one that isn't for kids and can better accomdate the mature content.

I'm not saying ALL comics are for children. I am saying superhero comics should be.

>>>Comics aren't nearly interactive enough for kids today. If you can't do something with it, apart from read it, then it's no fun.<<<

I really don't believe this. I'm sure your individual experience as a retailer may indicate it, but I don't think it's because comics as a medium are boring - it's the content that's boring. A Hulk comic without the Hulk in it is boring.

(See Atlantis example elsewhere)

>>>What are the solutions then? It's an age old question. How do you get more kids to read comics? How do you introduce them to comics? How do you keep them interested?<<<

Maybe J.K. Rowling is someone to look to for example - she writes BOOKS, not even with pictures, and kids the world over seem utterly fascinated with them. Where's your video game argument now?

>>>Do we return to the Comics Code, so that everything is suitable for consumption by the most people?<<<

I don't think enforced censorship is the answer, but I think a degree of responsibility on the part of creators is in order - if you're going to decide to tell superhero stories, that's fine, but keep in mind that its a children's genre and tell the stories accordingly.

>>>What do I say to a 7-year old who's got Captain America Underoos, but can't buy the comic 'cause it's moved to Marvel Knights?<<<

This is the most affecting sentence in your post, and the one that I think sums up my frustration and anger perfectly. What DO you say?

(In my case, I'd say, "have a look at these Captain America comics - they were done by a guy named Jack Kirby..." And don't try to tell me that kids won't like it - I've tried it and it works)

>>>I think that the comic industry (that big ugly ogre that runs everything) knows that the vast majority of it's sales will be to late-teens, early-twenties guys, and caters to that. That's why we see so many "mature readers" versions of old heroes. Pure and simple money.<<<

But it's a dwindling market. Catering to them completely ignores the vastly larger potential audience.

I've seen editors at DC flat-out reject great stories because they violate some teeny little bit of "continuity" that's of interest only to the balding juvenile fatbeard audience. Shelving a great comic that could be enjoyed by MILLIONS because a few HUNDRED will be outraged that ten years ago in issue number x it was established that character y did this or that.

This is Not Right, and the sooner the comics companies stop bending over backwards to satisfy creepy middle-aged men who still live with their parents, and instead try to appeal to kids (future life-customers) and normal, socially-adjusted people, I thik the industry and medium will improve.


>>>And until the demographic changes, I can't see the medium changing.<<<

Chicken or the egg, really, innit? Until the medium changes, I can't see the demographic changing.

But I think it's very possible to change the medium.

[ 29-12-2001: Message edited by: CameronStewart ]
 
 
bio k9
19:40 / 29.12.01
I missed this the first time:

>>>And until the demographic changes, I can't see the medium changing.<<<

So, kids should buy comics they don't enjoy so that the publishers know they would buy comics if they were aimed at them? Wierd.

When I was a kid Spiderman had a live action TV show, a cartoon, toys, board games (anyone remember Marvel World?), underoos, a spot on the Electric Company, a comic for very young kids, and regular comics I could enjoy. Hell, I sat on his lap at JC Pennys. What the fuck does he have now? Everyone is so against comic related merchandise, "Comics are an art, not a product!" that they don't see what it takes to get kids interested. My daughter loves Elmo. And loves to see him on TV, in a book, on her slippers, in her toy box and, if they made one, in a fucking comic book.
 
 
Matthew Fluxington
19:43 / 29.12.01
quote:Originally posted by CameronStewart:

(In my case, I'd say, "have a look at these Captain America comics - they were done by a guy named Jack Kirby..." And don't try to tell me that kids won't like it - I've tried it and it works"



See, this is another thing that really bugs me about the comics industry --- why is it sooooo necessary to keep all these 'classic' characters on life support... Why do we NEED to have a new Hulk, Captain America, Flash, Avengers, etc every month? Why is it so hard to admit that the concept is dead, that the spark that made these characters "great" is long since extinguished, and that the need to constantly be telling new stories about these characters is unneccessary and redundant. If there is no clear significant demand for new stories about some characters, they should let it go. In his Come In Alone book, Warren Ellis rants about the artificial life-support Marvel and DC keep a lot of their 'flagship' characters on, even when they are clearly not profitable publications, they do it out of pride, and out of keeping their properties in the public eye in some way. I think it would be better if they can kept the characters alive in reprints, let the creation have some dignity rather than be diluted...

It's not as if the world needs someone other than JD Salinger to write a sequel to A Catcher In The Rye to keep the intellectual property of Holden Caufield fresh in people's memories or something...

[ 29-12-2001: Message edited by: FLX = RD ]
 
 
CameronStewart
19:49 / 29.12.01
Jumping back a bit:

>>>If you and Alan Moore created a Transformer comic aimed at six year olds it would still be twentysomethings and middleaged men that would buy it, read it, and complain that it was too kiddy.<<<

Which is, again, completely fucked up.

I don't read The Mr. Men and complain that it doesn't measure up to my sophisticated adult tastes - it's not FOR me. I'm an adult now, and I seek out adult books. It's only comics readers that seem to want their cake and eat it too: "I want stories about characters that I read when I was 10, but I also want adult subject matter!"

It's no different than demanding adult versions of the fucking Smurfs - it's completely insane and indicative of some kind of developmental retardation. You can't have it both ways.

[ 29-12-2001: Message edited by: CameronStewart ]
 
 
Solitaire Rose as Tom Servo
19:59 / 29.12.01
quote:Originally posted by E. Randy Dipshit:
Quick question: when did the decline in sales start? Was it, as seems to be the case, just after the 80s reinvention of the comic as a darker, more adult medium?



Comics sales have been going downward with rare blips upward since the mid 50's when magazine distribution changed, TV made big inroads into homes and they were classifed as a kid's medium by Congressmen and other magazines. Since they were born from Pulp tradations, they began to die when the pulps did.

EC would sell a half million of a book and consider it a failure (the SF line), 10 years later Marvel would sell 225,000 copies of a book and consider it a hit. 10 years after that, sales of 100,000 were the line of cancellation. By the mid 90's, Marvel said any comic selling less than 50,000 was cancellation bait. In fact, in the 70's, both Marvel and DC believed they would be done publishing comics by the early 80's, and people who were on the business side of things back then say that all the Direct Market did was delay the end by a couple of decades.

Now, DC routinely ships less than 15,000 of their Vertigo books and still publishes them.

All that has happened is that sales are now so low that no one can understand how they make money.
 
 
CameronStewart
20:05 / 29.12.01
I don't think they DO make money - it seems like Marvel and DC are R&D departments for developing movie and TV franchises and toy lines.

DC Comics, I'm sure, is a loss-leader for Time/Warner. Superman and Batman licensed products make enough money to justify the existence of the comics.
 
 
bio k9
20:09 / 29.12.01
Does your edit mean that you do read Blues Clues?

Anyway, I'm getting the feeling that were talking at cross purposes. I basically agree with everything you and Flx=canibuyavowel have to say on the subject except I think that the few iconic characters Marvel and DC have should continue to have updated stories for the new generations because kids aren't interested in stories set 20 or 30 years ago. Little Johnny doesn't want to read a comic where the main character is wearing a sweater vest and tie. thats why I like Ult. Spiderman, its the same old kid with a new pair of shoes. And I have no problem with Marvel or whoever making a few dollars off of a mature readers Transfuckers comic because I know that kids aren't interested anyway. The problem I have is that the "mature" crap is all they make anymore. I don't see it as a one-or-the-other situation, if porn comics help Acme Novelty Library or the Bros. Hernandez to make it into stores, great!
 
 
CameronStewart
20:11 / 29.12.01
>>>Does your edit mean that you do read Blues Clues? <<<

Nah - I wanted a more universal reference and I think that Blue's Clues - a name I just plucked out of the air - is a television show, not a book (?).

>>>I think that the few iconic characters Marvel and DC have should continue to have updated stories for the new generations because kids aren't interested in stories set 20 or 30 years ago. Little Johnny doesn't want to read a comic where the main character is wearing a sweater vest and tie. <<<

Again, I don't think this is true - I've given young kids old Ditko and Kirby comics and they've thoroughly enjoyed them.

[ 29-12-2001: Message edited by: CameronStewart ]
 
 
Matthew Fluxington
20:12 / 29.12.01
quote:Originally posted by CameronStewart:
I don't think they DO make money - it seems like Marvel and DC are R&D departments for developing movie and TV franchises and toy lines.
.



Well, according to the legal papers filed by Toybiz (a toy company who are the owners of Marvel Comics), that's EXACTLY what Marvel Comics is. Again, in the Ellis book, he quotes entire documents to this effect...
 
  

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