That was my typo, it was £ you're right. But £100k, while it would be a lot to me or you, or to the local cat's protection league is not a large amount when discussing advertising campaigns;
"Presidential candidate Barack Obama has reached out to US voters in a half-hour, prime-time advertisement on seven US TV channels. Mr Obama's half-hour TV spot was shown on CBS, Fox and NBC, at a cost of about $1m (£630,000) per network"
So, that half hour advert cost £4,410,000. That's 220 bus campaigns, I think the money would have been better spent on helping old people with their fuel bills. Or buying little hats for monkeys frankly, what a preposterous waste of cash.
Even that sort of profligate spending is nothing compared to the money thrown around by governments, here's a random news story from yesterday;
UK Government to spend 700 million pound on armoured vehicles
"I'm pleased today to be able to announce the planned investment of over 700 million pounds to deliver new and improved protected vehicles to our armed forces, particularly in Afghanistan. We will be buying 700 new vehicles (and) upgrading over 200 more," Brown told parliament.
So that's a million pounds per vehicle, and £700m is more than a tenner each from every person in the UK. Puts the bus poster into perspective, doesn't it? |
