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Marillion officially leak new album 'Happiness Is The Road'

 
 
Jack The Bodiless
16:04 / 11.09.08
The following is taken from the band's press release...

"Today, Marillion become the first band anywhere in the world to release their new album (Happiness Is the Road) legally using P2P (Peer to Peer) internet networks for distribution.

Widely recognised as the first band to truly embrace the Internet’s potential to interact with fans since circa 1996, Marillion have taken the step of partnering with Internet technology company, Music Glue to harness the legal use of P2P sites and release their 15th studio album, Happiness Is The Road.

With more than 90% of all acquired music in the UK being downloaded or shared via P2P websites according to the IFPI (International Federation of the Phonographic Industry), Music Glue’s technology creates a unique interactive band-to-fan interface mechanism that does not normally exist at the point of download.

Having downloaded a song, an interactive window appears on the music fan’s computer with a video message from Marillion speaking directly to the consumer, telling them about their new album, the band’s latest news, the forthcoming Marillion tour and all the products and merchandise available at marillion.com.

Music fans can listen to the track, and have the option to join the email mailing list, allowing access to a DRM-free version of the track.

Marillion in no way condone the use of P2P sites for the illegal distribution of copyrighted material. By giving their consent to distribute Happiness is The Road using the Music Glue model, Marillion are embracing the potential worldwide super-distribution of P2P networks to connect with downloaders, enabling an interactive dialogue rather than having no contact at all with potential new fans.

On adopting this new model for distribution Marillion’s keyboard player Mark Kelly said: “While we don’t condone illegal file sharing, it’s a fact of life that a lot of music fans do it. We want to know who our file sharing fans are. If they like our new album enough, then we want to persuade them to pay something for it or at least come and see us on tour. Music Glue is the means to achieve this goal, and to give us back something positive from the dire situation most artists find themselves in today”.

Music Glue founder Mark Meharry said: “Until now, fans that acquire music via P2P networks have been treated as thieves by the global recording industry. From a legal perspective it is difficult to argue in favour of the fans on this issue, however, from a commercial point of view, P2P provides access to more fans, on a global scale, than ever thought possible via traditional distribution methods. If you talk to the young, modern music fan (which we do on a regular basis) they see the situation very differently and believe that they are loyal and financially supportive of the artists they love, by purchasing gig tickets & merchandise, plus they happily consume sponsored branding as part of the overall experience. Music Glue allows creators of music to interact with these fans via P2P in a positive way that actually generates revenue. Our model requires a paradigm shift, away from the traditional legal perspective and forward to commercial common sense.”

Marillion have sold more than 15 million albums in a career spanning three decades and the release of Happiness Is The Road also sees the band embarking on a string of live dates across Europe this autumn."

It's being picked up across a lot of new sites... any thoughts as to this strategy? Good thing? Bad thing? Risky for the band and others emulating it?
 
 
Jazzatola
14:21 / 12.09.08
I can certainly see the logic in it.

The album would appear online soon enough anyway, so why not get involved and form a dialogue with those downloading for free.

It will be interesting to see how many people respond to the message and go on to pay for the album or buy a t-shirt, etc. I wonder if they'll publish the results at some point.
 
 
ronfinch
17:27 / 13.09.08
Unfortunately it wont make the album any good!
Giving away your primary artistic outlet doesnt sound like a good idea if you want to make money from a particular artistic endeavour to me. How many Marillion fans would share their album anyway? Expensive marketing stunt.
 
 
Jazzatola
15:01 / 15.09.08
That's a cheap shot.

It has definite marketing implications but I don't think that's the sole purpose of the idea.

The situation has been the same for their last two albums: before the official release dates, both were available free on the internet, albeit illegally. What's changed this time around is that the band are trying to step in and start a dialogue with those who would normally download rather than pay.

The only practical difference is the band's involvement.
 
 
Jack The Bodiless
15:07 / 15.09.08
Pretty much - and actually it was the last three albums. Promo copies have to be set to journalists weeks before an album's released, and some of those journalists chose to upload them. As online access gets faster and faster and memory gets cheaper and cheaper, downloading music - legally or illegally - is getting more and widespread.

The day after the officially leaked .wma files were seeded, the band had 2000 copies downloaded, and received 800 new email addresses to add to the mailing list... and in addition to that, a fair few donations to actually pay some money for what they had downloaded. Freakonomics actually supports the idea of the honour system, too...
 
 
Char Aina
15:19 / 17.09.08
I think the thing is, Marillion are just the kind of band who will sell tshirts. I'm confident I've seen a disproportionate amount of Marillion tshirts on torsos, more than some bands who are much, much more successful.

I guess we'll see how it pans out, though.
 
 
Alex's Grandma
17:52 / 21.09.08
Without Fish they're just chips though, aren't they?

Chips with curry sauce, perhaps, or mushy peas, or vinegar.

It doesn't matter how one tries to dress the situation up, with Tommy K, or HP. They, the guys from the M, will never write a 'Market Square Heroes', ever again.

Thinking back over the band's greatest moments ('Garden Party', 'Kayleigh' and all that stuff to do with going to the toilet) I feel as if I should mainline a disastrous amount of coke, on their behalf.
 
 
Mr Ed
14:18 / 16.10.08
I pretty much plan to find the album online this evening, and if I like it, I'll go to the gig.

I've been a fan for years, and I think they are doing the right thing here.
 
 
Char Aina
15:56 / 16.10.08
Will you buy a Tshirt if the gig is decent?
 
 
Jack The Bodiless
03:01 / 27.10.08
Only if the T-shirt is decent. Been burned like that before. Don't buy food when you're hungry, and don't buy T-shirts immediately after a cracking gig. Oh, and don't go to the cashpoint on MDMA. Words to live by.

The new album is fantastic, by the way...
 
 
Jack The Bodiless
14:44 / 04.11.08
Because it's traditional (and because I work for them now, so I get paid for this shit) - my recent review of Happiness Is The Road.

About this time of year, people (at least, the people who do this kind of thing) tend to start compiling their list of albums of the year, and everyone else gets ready to throw things at them. I don't do album of the year lists... but Marillion have just released their fifteenth studio album, Happiness Is The Road, and in doing so may just have released the record of their lives.

Now, as any Marillion fan knows, the difficulty in turning people onto the band isn't because their music is difficult to listen to or no longer relevant to any but a small audience, but in getting them to listen to the music in the first place. In a world where Coldplay, Snow Patrol and others sell millions of units through a combination of delicate sentiment and epic bombast, and where Bono and Dave Gilmour still only have to burp into a mic to make the top ten, there's no real reason that Marillion can't be two, three, four times bigger than they are.

Happiness Is The Road, comprising two separate albums, Essence and The Hard Shoulder, should by rights be the album that does the trick... but then I've thought that before, with the sublime 2004 double album Marbles and back in 1995 with the incomparable Afraid Of Sunlight (an album so good even most of the mainstream critics couldn't fault it). Even with these points of comparison, Happiness Is The Road is genuinely fantastic stuff, playing to all of Marillion's many strengths in 2008 and precious few of their weaknesses. If you're after cathartic widescreen angst, we have 'Real Tears For Sale', and 'Half The World', 'Especially True' and 'A State Of Mind' provide soaring, dynamic pop, while the heartfelt epic is ably represented by the stunning title track and the quixotic 'The Man From The Planet Marzipan'.

But this is to be expected from Marillion – they've made their name on the above formula, if you can call it that. What continues to delight about Happiness Is The Road is the nuance, the oddness, the left field. The deliriously Motownesque 'Nothing Fills The Hole'... the off-kilter pop of 'Throw Me Out', recalling David Byrne... the gorgeously elegiac 'Trap The Spark', which manages to pull off the Flaming Lips' brand of existential whimsy as if covered by Sigur Ros... the dub groove to 'Happiness Is The Road' itself, with a sudden and jaw-dropping John Williams-style orchestral section sitting behind the middle eight, just where a guitar solo would ordinarily be... the Bollywood strings gradually building in every chorus to 'Woke Up'... the fact that 'Especially True' can suck you in by sounding like a poppier Editors until the final ninety seconds, which descend into the kind of wall of churning guitar you might hear on a Queens Of The Stone Age record.

Lyrically, this is the most consistently uplifting Steve 'h' Hogarth has ever been – not surprising, when the first CD, Essence, has as its theme redemptive self-discovery. He's clearly had four or five epiphanies since 2007's more downbeat Somewhere Else, and it shows, his unforced clarity of vision marking almost all of Happiness Is The Road's nineteen songs - upbeat but not shallow, giving us depth without being pompous. The results are exhilarating, and often inspirational, no more so than in the title track, with the bridge "your mind will find a way to be unkind to you somehow... but all we really have is happening to us right now."

It's a testament to the unique position Marillion find themselves in that, fifteen albums and thirty years on from their beginnings, they still sound entirely like themselves while evolving and changing on every album. That's why 'Real Tears For Sale' sounds a little off closing The Hard Shoulder... recalling a Marillion of sixteen, seventeen years ago, it sits oddly with the remainder of Happiness Is The Road. But it's a halfhearted complaint when the results are so damn good, probably the most viciously self-excoriating lyric h has ever recorded ("even whores don't kiss with tongues"), as he berates himself for turning every good and bad thing that's ever happened to him into words for more songs, comparing this selling of himself to the vagaries of celebrity culture, setting out his market stall with pieces of his life to pay the bills. It's circular logic – he's just written a song about it – but undeniably powerful. I just think maybe it belonged on Somewhere Else... 'The Man From The Planet Marzipan', with its fey, arch depiction of our world seen through truly alien eyes, seems a better fit to finish this truly remarkable album. But as quibbles go, it's a ridiculously minor one. It's a masterpiece.

There you go. I wait Q The Winged Serpent's pisstaking response with bated breath...
 
  
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