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Buk:
It isn't too hard to imagine a system that cuts out costs such as publishing and distribution.
I agree, it's not hard (or even preferable!) to imagine a system that cuts out publishing/distribution costs - but you're still going to be reliant on current publishers' pricing scales. ebooks aren't - as of now, I guess - setting the world on fire. So the investment isn't really going to be there - as long as the bookform has some kind of supremacy, the ebook will be dogged by crap support/interest from publishers, or high prices, or - as alas suggests - pop-up ads, the likes of which currently crap all over the net. Just as we can't suggest that the price of development won't be astronomical, it's foolish to suggest that it won't be. It probably will be, and that's why there's not something available that meets the book-fetishist's demands now. It's not viable yet. Admittedly, there might be a sea-change in publishing in the next ten years or so, but I really do not think that it's likely. Ergo, the justification for dumping huge amounts of cash into it, from a publisher's viewpoint - unless they're Penguin, I spose - just isn't there. Of course, if these technologies are developed in the context of university research - which is entirely possible - that may change the way the tech is accepted; if it spreads from university outwards, and is successful with students, then publishing world will probably adopt, rebrand and flog it themselves.
If it [the ebook revolution] takes on, as others here have suggested, it's probably going to be with the next generation of readers. In the same way that some (most?) of our grandparents aren't hip with computers, some of our children (or most of us, possibly) aren't going to take to the technology. I suppose that if kids are brought up with the ebook as the cheap, universal standard, then it'll be as common as the book is - but at the moment, the printed form is dominant if only because of its cheapness, and because you've got centuries of printing and mass-production behind it. We're tooled up for the printed page, currently, and I think that dismantling - even to a small extent - that behemoth is going to take a lot longer than developing the technology will. |
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