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MORI polls

 
 
Anna de Logardiere
08:17 / 18.04.08
When I watch the news MORI polls are often quoted and I'm curious about who they are quoting. I have never been asked to contribute to a MORI poll, my close family haven't, my partner hasn't. I am interested in who they're polling and whether there is an independent body who monitor their research. Have you answered one of their polls and if so how did they contact you?
 
 
Albert Most
12:03 / 18.04.08
Poll data gets thrown around in news stories all the time - yet i don't know of anyone personally who's ever been polled for ANYTHING - be it a MORI poll or any other. Poll data's about as reliable a source of information about the world as meteorological predictions.
 
 
Smoothly
12:37 / 18.04.08
So a poll of your friends reveals that polls are unreliable. Sweet.

Judging by the number of MORI pens in my desk draw, I’ve been polled 3 times in the last few years. IIRC, twice I’ve been stopped in the street, and once a nice old lady knocked on my door.
 
 
Anna de Logardiere
14:30 / 18.04.08
So a poll of your friends reveals that polls are unreliable. Sweet.

It was an anecdote but perhaps I should withold all personal information?

Were you asked in different places or in the same geographical area? They give away pens??!
 
 
Smoothly
14:59 / 18.04.08
They give away pens.

On all three occasions it was either at my home or a stone’s thrown from it. But then I don’t venture very far. And I tend to loiter, which probably makes me an easy target.
 
 
Albert Most
15:21 / 18.04.08
So a poll of your friends reveals that polls are unreliable. Sweet.

- no, it reveals that people who's opinions are likely to matter to me aren't being represented in the data - "polling" my friends would suggest that i only have data on a random sampling of them rather than as a complete unit.
 
 
Smoothly
15:36 / 18.04.08
Would it? Must a poll be a random sampling? Can a poll not include everyone?

And the only opinions likely to matter to you are those of people you know personally? Am I completely misunderstanding you?
 
 
Anna de Logardiere
15:54 / 18.04.08
Can you please not turn my thread into a squabble. It was an anecdote, I was interested if I knew people, either in real life or online, who had been polled by MORI. It interests me not because I think it's significant but because I wondered why those people had never been polled.

I think it's significant that you were in the same area when you were asked. The reason that this question has occured is that I often wonder if MORI base their information on a representative sample. If they always ask people in the same areas but in different parts of the country and those people appear to be of different ages and backgrounds than that is a research practice. If they only phone people at home during the day then that's also significant because only some demographics are available... do you see where I'm going?

All opinions are interesting and relevant, especially when you're polling for a consensus but the significance and background of the statistics when they're touted by news programmes should be questioned. That's why I'm asking.
 
 
Whisky Priestess
15:58 / 18.04.08
Apparently Reading is one of the most "representative" towns in Britain in terms of reflecting in microcosm of various factors such as ethnic mix, class, wealth, employment, gender balance, age balance etc.

So I should imagine that one of the places MORI pollsters hang around a lot is Reading.

Poor bastards.
 
 
Albert Most
16:21 / 18.04.08
*sigh*

no, perhaps i should have said, "the people who's opinions are MOST likely to matter to me aren't being represented in the data" . . . far be it from me to undermine your attempts at snarkiness, however.

it's my impression that polls as they are used by news agencies to generate statistics on the opinions of large cross-sections of the population are samplings intended to make projections about how a much larger group than those actually questioned are thinking (in general) about a particular issue. Polls are notoriously unreliable sources of information for any number of reasons, including, but not limited to: The irreducible subjectivity of the responses being solicited from those polled, the inabitlity of the pollster to verify that responses are truthful or sincere, the influence upon the answers given by the form in which the question is asked, the unfamiliarity of the pollster with the "pollee" and the difficulty this raises in determining exactly which demographic that pollee's opinion should be attributed to . . . and so on.

So, it seems to me that relying on polls as a source of information about broad segments of people is about as dependable as relying on panhandling as a source of personal income.
 
 
Closed for Business Time
16:37 / 18.04.08
Albert, all of those objections can be equally applied to most kinds of efforts where people try to gauge the public sentiment, or even to day-to-day interactions between members of the public. And saying that since people's opinions are irreducibly subjective renders any conceivable way of polling fallacious - which I don't believe is the case. Vide exit-polls. As for the inability to check for veracity - that accusation can be levelled at most if not all attempts at verifying statements made by any person. I don't know if anyone on Barbelith is telling the truth about anything they believe or propose. It #could# all be an elaborate hoax. Further, if they do face to face interviews, it's pretty easy to verify at least some basic demographics, like gender and age.

Polls work (not 100% mind you) to the degree that they ask questions, of a representative sample, worded so that a minimum of ambiguity and pre-judgment is present, which then allows the respondent to answer without being unduly biased by survey methodology or other variables of the context. Surveys do of course proceed on the assumption that most people are motivated to tell (most of) the truth about their opinions, attitudes, values and feelings. If that assumption is unfounded, surveys are bollocks. The best surveys are those that ask a number of groups of people a number of different questions about a single topic over longer periods of time. This irons out spurious and false answers and gives you a fairly good overview of people's shared representations of a given subject.
 
 
Smoothly
16:58 / 18.04.08
Oh I didn't mean to start a squabble. It just made me laugh to see a survey being cited in support of an argument that surveys are unreliable. And in a thread that's a survey about surveys.

I'll leave alone the questions of whose opinions matter (most).
 
 
Anna de Logardiere
17:09 / 18.04.08
I just didn't want the purpose of my thread changed. I'm genuinely curious about this! I didn't really mind that you were finding irony in what I'd said, I just didn't want that to become the focus. It wasn't a survey either... I've been meaning to find out more about MORI for years but I always forget.
 
 
Albert Most
17:40 / 18.04.08

No, i'm not dismissing polls entirely as a way of gathering information (anymore than i would dismiss panhandling as a source of income if it came to that) only trying to maintain a healthy skepticism about their reliability and the ostensible "factualness" of their results.

The subjectivity of opinions doesn't render all polling techniques intrinsically fallacious, but it does mean that, since people can be very capricious in their personal viewpoints, what they think at the time they are polled may not necessarily be what they think at the time the results of that poll are broadcast to the larger public.

Now, i'm more inclined to put credulity on things like exit-polls, which survey for just a straightforward "did you do this, or did you do the other thing" report from those polled. There's a lot less room for subjectivity and ambiguity in the data, especially because it's so immediate (you vote, and 3 minutes later someone asks you who you voted for - it's not the same as asking someone who's standing around waiting for a train who theyre going to vote for two weeks from now). Of course your right that some polls are likely to acheive greater degrees of accuracy than others, and some polling entities are more responsible than others - but that just makes the results of polls as we are constantly hearing them reported by the media to be all the more subject to doubt.

Trying to get broad, cummulative, statistical data on the contingent psychiatric states and mental activities of large populations of people is a very risky - and, in all fairness, sometimes futile - endeavor. The results should always be treated with skepticism. YET, a media intent on selling its content to the public is generally loathe to water down a good headline by doubting the creedence of their own statistics.
 
  
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