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If you're looking for academic research (and I'm assuming your company are not going to stump up for JSTOR access) it's probably worth checking the "Faculty" pages of some business schools (esp, obviously, the marketing subject areas). Most of them will have their research or working papers online, and many of them will provide you with a PDF of the paper itself. Alternatively, it might take a bit of trekking around the web to actually find the information itself - it took about 3 moves to get from the Harvard BS website to this interview about a faculty paper - but at least you'll know what you're looking for.
You might also need to sign up for some of the sites - it looks like you do for Wharton, for example - but I doubt you'd have to pay if it's from the B school's own site. Here are the FT rankings -I'd suggest starting at the top and working your way down as the better the faculty they have the more likely they are to want to yell about their work!
Alternatively, you could try sticking your search terms into scholar.google.com. Actually, that might also be the best idea if you find an article you can't get direct from the website -I've just found a link to the PDF of the paper I mentioned above (here - link opens as a PDF). |
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