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To some extent, it always feels like the director snuck one by when a good film comes out of the studio system. In terms of making 'quality films,' the studios always want at least a couple of high profile movies that will win Oscars, a ceremony that's largely a form of advertising. I think it's good that it brings attention to films that people otherwise wouldn't see, but they're still not pushing too far out there.
Still, at least it's not the Grammys where the only criterion for a nomination seems to be how popular a song was. I really take issue with the editorials that come out every year and claim that the Academy is out of touch with the mainstream because the films it nominated didn't make much money.
But, because it takes so much money to make, cinema will always be partially about business. Unfortunately, for most cinephiles, what's good and what makes money don't usually correspond. However, the few times when it does are enough to keep people financing challenging movies. |
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