Resuscitating this old thread with new hope:
GM's looking at releasing hybrid trucks.
Not quite fuel cells, but high-efficiency gas-electric engines.
After much internal debate, GM's top leaders decided to pursue a mass-market hybrid vehicle strategy.
"We didn't know if this was the right thing to do," one GM executive said. "We're talking hundreds of millions of dollars here. Billions, probably. We had to ask ourselves if it made more sense to put all of that money into fuel cells, which is where we want to go, or to risk it on hybrids."
The company's executives decided "to go big" with hybrids as an interim strategy largely because the world was beginning to regard Toyota and Honda as the true leaders in fuel economy, another GM executive said.
"We have to have credibility as innovators in fuel economy if we want consumers to accept what we plan to offer in fuel cells," the executive said.
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