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What's Detournement?

 
 
Triumvir
02:19 / 15.04.06
Let me start with the statement, that I am a sneakerhead. I have a small collection, and I follow the sneaker scene closely. Those of you who don't however, may not know what the whole deal about the new Adicolor Yellow X Huf X Barry McGee Adicolor shoes. For the probably large percentage of you who don't know shoes, Adicolor is an Adidas campaign comemorating the 1983 release in Munich of the origional Adicolor shoes -- plain white Adidas shoes which came with quick drying weatherproof pens so that the buyer could easily customize his kicks. The meaning of the origional shoe -- democratization of art, or the crass commercialization and institutionalization of customization, a non-institutional art form in itself -- is another discussion in itself. However, as well as re-releasing the origional white shoe and kit -- the "White Series," Adidas has teamed up with several prominant artists to make the "Colour Series," a set of limited edition shoes, each designed by a different artist and themed around a different color. Now, the task of designing the 'yellow' shoe fell to Barry McGee (aka, Twist), a prominent half-chinese artist. On the tongue of the shoe, he included a gold-etched Ray Fong image. Shortly after the shoe was unveiled, there were outcries of racism from all sides, claiming that McGee's inculsion of the image was offensive towards people of Asian descent. Others, including Twist himself, say that he is simply reflecting upon our society; percptions and realities of Asian-Americans, using the offensive image as a form of detournement. What do you all think, both specifically about the shoe and issues surrounding it, and more generally, about the role of otherwise offensive imagery in art, and when it is right to censor it?
 
 
madhatter
12:30 / 15.04.06
i do not know anything to say about the shoe-thing in particular. but a story from two years ago may be useful as another example of sub/counter-cultural discourses on "PC"ness versus "free artistic expression".

at a rather big celebration of local sub/counter-culture (in graz, austria), there were also five or so paintings by one artist, presented for the first time & in the context of a dance floor. they featured images from porn magazines, painted with oil & gouache on canvas. it was intended as a joke, in the sense of making the perspective of mainstream porn on women (resp. people in general) ridiculous. what might have been looking shocking or brutal, when presented as a small-scale photo, looked just as ridiculous and stupid as any kitschy "traditional" landscape when painted big and with all the "classical" painting-school technique at hand.

there were two set reactions on this: mild amusement (and, to be sure, the clear understanding that the butt of the joke were the pornographers) and outrage because of "sexism". at least one person wanted to leave crying, because she felt the whole celebration she worked for for days being "raped". for, even if the joke was on pornography, it consisted of pictures of degraded women between unnaturally big cocks and the like, and thus, was considered degrading itself.

we saved the party by removing the pictures from the dance floor to the room with the discussion/lecture space and, by presenting them there, got the artist and the offended people to dispute.

which did not resolve the difference. just brought it to light properly.
 
 
alas
22:07 / 15.04.06
Triumvir, you're new around these parts so I want to be gentle, but I'm pretty irritated by this thread.

First, a small point, but it seems to me that it really more properly belongs in the Art & Design forum, not the Headshop, and I believe moderators should move it there.

Second, let me be the first to explain that the term "politically correct" is not so straightforward as you seem to think it is. And, as that link shows, we've discussed it a lot on Barbelith.

Short advice: READ THE LINKED THREAD CAREFULLY and then just don't use it. Longer advice: READ THE LINKED THREAD CAREFULLY, and then use it only if you really can demonstrate that "p.c." has actual meaning beyond a kind of whining grievance about having to think about other people's reactions to things you might wish to say or do.

Third, madhatter, your response has some worthwhile ideas in it, e.g., the notion that the context of an exhibit matters. If I read your conclusion correctly, you seem to be suggesting that we don't have to think about these controversies in terms of "censorship" vs. "free speech." That it's important for curators/galleries/editors, etc., to think carefully about how to contextualize and present artistic works that may be working with/against stereotypes or ideas that historically have been used to oppress certain persons/groups. And, in your scenario, creating a space for informed critique and dialogue about those works is critical to actually allowing the art to have its fullest effect. So, far from "censoring" the paintings, the decision to move the paintings seemed to open up better discussion. Is that what you're saying, essentially?

However, is your post--perhaps unintentionally?--meant to imply that the perspective of the women who found the art viscerally oppressive and just another iteration of the same old same old sexism, writ large, was not a legitimate perspective? For me, the delegitimizing of their perspective is suggested by the use of scare quotes and perhaps also by the context created by this thread and its use of "politically correct." Not having seen the art in question, I obviously can't fully comment on their p.o.v., but I admit that I'm wary of the hint in your description, that the women were clearly just "oversensitive" (?) or just not "smart" enough (?) to "get" the complex message of this art, which you and other "smart" people seemed to understand without difficulty...Did you mean to imply that?

You should realize that there's a long history of delegitimizing women's voices, one that we have been discussing quite a bit lately, in Feminism 101 in particular, but other threads as well. I am interested in hearing any clarification you might offer.
 
 
madhatter
12:49 / 16.04.06
thanx for telling how my post sounded, for i would not have wanted to imply something along the lines of "oversensible" - just that i personnally have another opinion on the subject.

the problem with all the "PCness vs. something" debates, as i see it, is: that, inneo-conservative (ergo, mainstream) debate, "PC" is seen as an ouside force attacking the "primal" innards of the mind...
 
 
Triumvir
15:55 / 16.04.06
Alas, thanks for pointing both of those things out. Looking back I realize that I did put this thread on the wrong board, and also, i am reading the Political Correctness thread right now. Sorry to those who i may have pissed off with this thread, its taking a while for me to get acclimated with the intelectual culture of Barbelith, and on second thought, the way I worded my thread summary was quite loud and confrontational.
 
 
Tryphena Absent
22:43 / 16.04.06
If someone moves this to AFD I'll tackle the summary there. In the meantime to get back to the subject...

On the tongue of the shoe, he included a gold-etched Ray Fong image.

For those who don't know Ray Fong is a recurring character in Barry McGee's work.

What do you all think, both specifically about the shoe and issues surrounding it, and more generally, about the role of otherwise offensive imagery in art, and when it is right to censor it?

I think this is a really difficult question because looking at the Ray Fong image



and other images from the shoe



this seems like a clear reference to other illustrations from Chinese culture, storybooks from other cultures (I'm thinking of Herge particularly) and a parody of the inaccuracy of a lot of those drawings. McGee states that it's a caricature of himself as a child and that interplays specifically with the idea of parody of other work because it means he's emphasising certain characteristics and downplaying others. That he is Chinese-American makes it more difficult to take offense because of his personal insight into those images and the basis of the caricature. The exhibiting of the Ray Fong character in other ways also brings other questions in...

Adidas released a statement on the shoe that included this: McGee on his adicolor sneaker: “Ray Fong is a character I developed well-over four years ago for an art installation in New York. The image was made from a picture of me when I was around eight years old. When I look at the photo, I think- cute! The name Ray Fong came from my uncle Ray Fong who passed away over a decade ago. Keith (HUF) and I never thought the image was “racist” and I am sorry to those people who perceive it that way. All I remember is having Stan Smith’s face on my adidas when I was young, and was elated to put a caricature of myself on a shoe when presented the opportunity this year.”

The problem to an extent seems to be with the availability of the shoes, the people who could potentially wear them, their status not as an art object but a product for use. This is an interesting example of when art is no longer art. Does an artist venturing into max production of a piece and using a racially centred symbol encounter problems because of the nature of the art?
 
 
Triumvir
01:16 / 17.04.06
The problem to an extent seems to be with the availability of the shoes, the people who could potentially wear them, their status not as an art object but a product for use. This is an interesting example of when art is no longer art. Does an artist venturing into max production of a piece and using a racially centred symbol encounter problems because of the nature of the art?

Interesting how you bring up availability, with these shoes, its more like lack thereof. Only 1000 pairs total of these shoes exist worldwide, so although they are more available than a single piece of art, they certainly aren't mass produced. In fact, the nature of the wearability of the piece adds another layer of meaning to the art of the shoe. IMO, sneakers are the comics of art. Though people may dismiss them as a trash medium, they are just as capable of beauty and depth as their traditional counterparts.
 
 
All Acting Regiment
10:16 / 17.04.06
I'd like to see some evidence for these "cries" of racism that were coming in from all sides, or whatever. Anyone got any links?

Also, don't Adidas have their shoes made in Asian sweatshops, using child labourers? The irony of the McGee image, and it's possible anti-racist meaning, when coupled with this, might have something to do with these complaints.

Increasingly, notions of the 'politically correct' are elbowing in on the territory of art.

So this shoe business aside, is there any more evidence to back up this claim (whatever "Political Correctness" actually means and whatever "the territory of art" actually is)?

Personally I feel that once you've chalked out a certain area of discourse as "art's territory" you're walking a bad street, territory bringing to mind millitarism, defence of the realm et al, as well as a strict set of borders, both temporal and spacial. "Art's remit" or "art's project" would be better.
 
 
elene
14:29 / 17.04.06
I'd like to see some evidence for these "cries" of racism that were coming in from all sides, or whatever. Anyone got any links?

This'll search Google News: +adidas +"Barry McGee" +racist.

For instance The Independent published an article called The most offensive trainer ever produced?, saying,

Asian communities around the world are calling on the sportswear giant Adidas to withdraw a training shoe embossed with a cartoon image of a man with buck teeth, a pudding-bowl haircut and slanting eyes.

... don't Adidas have their shoes made in Asian sweatshops, using child labourers?

While I'm sure they use Asian sweatshops, I think you need to provide a reference for their use of child labour, Legba Rex.
 
 
ONLY NICE THINGS
18:38 / 17.04.06
Of course, in some cultures, a 15-year old is a man. That was a few years ago, but there was an ongoiung stink about the use of Indian children to put together Adidas footballs, which was settled in 2003, with an acknowledgement that Adidas encouraged it suppliers not to use child labour, but that there was no monitoring in place to say that those suppliers listened - report here.
 
 
elene
09:33 / 18.04.06
Thanks for the links, Haus.
 
 
diz
09:06 / 22.04.06
That he is Chinese-American makes it more difficult to take offense because of his personal insight into those images and the basis of the caricature.

I agree. However, I'm having some trouble articulating why this is different from arguments that Ann Coulter, for instance, can't be a misogynist because she's female or why some black reactionary can't be racist with regard to black people because he's black. It's common for right-wingers to hold up trophy women and minorities who agree with them as a shield against criticism.

I know it's different in this case, but for the life of me I couldn't explain why to someone who didn't "get it."

I think this feeds back into the discussion of context. I feel that sometimes the art world (however you want to define that) has become sort of conceptually isolated, in the sense that things have radically different meanings in the context of a broader knowledge about art, certain areas of theoretical political discourse, etc. than they would to, for lack of a better word, lay people or civilians.

I wonder if those of us who are into these sorts of things have become so immersed in and accustomed to dealing with strategies of detournement and multiple levels of irony and so on and so forth that our world and the world "outside" have become mutually incomprehensible.
 
 
diz
09:08 / 22.04.06
I'm sorry, that sort of rambled. I'm going to go to bed.
 
 
Tryphena Absent
18:46 / 26.04.06
However, I'm having some trouble articulating why this is different from arguments that Ann Coulter, for instance, can't be a misogynist because she's female

I think it's that Twist's art is so referential. When I look at the work I can see hundreds of years of art through it and it's not a blind statement about race that he's making or a blind statement about that art. It's very much a claiming of his ethnic background and I think it's a bid to make it his own. When Ann Coulter says something along the lines of "I think [women] should be armed but should not vote...women have no capacity to understand how money is earned" she doesn't link that statement to herself at all. If anything she's divorcing herself from "women" and I think that's the difference.
 
  
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