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Alan Moore was never in DC Comics, but comics still continued. DC struggled behind Marvel and realized that they needed a new way of creating a voice for DC that was significantly different than their competitors, but still kept the spirit of the DCUniverse.
Karen Berger, who felt upset that Alan Moore (and, by extension, a lot of the british writers/artists she met and tried to court to move to America) weren't creating comics for DC, went to the streets of New York and the New York Art Scene in order to revitalize the DCUniverse. She knew that Crisis on the Infinite Earths would change everything and DC still needed a headlining book to push the charge.
In New York, she met the up and coming Russell Simmons. With her buisness savy, she convinced him to join DC as a headhunter for a relaunch of DC Comics in the wake of Crisis. The idea came down from Warner Brothers that they were going to axe the DC division and they needed to come up with something that would blow away Marvel's competition.
In their ring, Russell Simmons had art and rap contacts to help create a new and innovative line of comics, akin to Jack Kirby's New Gods stories, where we would have comics that appealed to street culture. Because Crisis effectively ended the titles, new ideas had to be brought to the forefront.
Dwayne McDuffie came on board, along with Christopher Priest and Marv Wolfman and George Perez and Run DMC and Kurtis Blow to help create a new line that aimed towards a wider demographic. Marv Wolfman already had in mind of adding a more racially diverse mix of superheroic icons into DC Comics and, combined with the street credible hip hop and graphitti artists that Russell Simmons and Rick Rubin brought to the table, recreate Superman for the 1980s.
Superman was now black and had a new Supergirl that was every bit his equal and the love of his life. Wonder Woman, as revitalized by George Perez and the Ad-Rock, was a hispanic woman revitalized by Mayan mythology in order to fight crime in Boston. Batman, rewritten by Rev Run (with imput from Spike Lee) now lived in a racially divided Gotham City, a suburb of Atlanta, where Bruce Wayne grew up as a mortician's son that fought crime at night.
It had varied responses from the fans of DC Comics. Many fans were upset that they had wholesale changed their favorate characters. Others embraced the idea, citing that they could finally relate to these revitalized icons.
The "minority-fication" of characters became the staple of the DCUniverse, where old icons took on new ethnicities and new backgrounds in order to fit with the new DCUniverse. Unchanged titles like the New Teen Titans and the Legion of Superheroes acknowledged that within their history, and editors streamlined titles to fit a similar tone of city life that permeated DC Comics.
Marvel tried to do match DC with their "New Universe" comics that focused on minorities and ethnicities, featuring ethnic superheroes with Marvel names, but their ideas fell flat when Jim Shooter was ousted by Marvel Higher ups for not being "not ethnic enough." Instead, Marvel moved their offices to California to accommodate their new editor in chief, Andre Romel Young aka Dr. Dre who had left MWA Comics (a smaller subsidiary of DC Comics who were writing Batman at the time with Denny O'Neil and the hard-hitting social commentary "Straight Out of Gotham") for California.
Once in California, Marvel took the co-editor and chief, Suge Knight (who was the inspiration for Steven Grant's revitalization of vigilante named Frank Castle aka The Punisher). With Marvel on the West Coast and DC on the East Coast, bitter rivalries began with the shooting of Denny O'Neil after a Tupac Concert, and the assassination of current Superman writer Christopher Priest in Brooklyn...leading many artists and writers like Jim Lee and Rob Liefeld, Vanilla Ice and Dwayne McDuffie and (eventually) Dr. Dre the fold to form their own comics branch in Miami known as Image Comics.
Rob Liefeld and Vanilla Ice eventually gave up on Image, after Suge Knight had "words" with the creators (and dangled Rob Liefeld from the balcony of his hotel room by his feet), but the rest of the Image boys found their new "sound and image" with groups like 2 live crew (fostering indecency charges in many Florida-based comics shops). Meanwhile, Jim Shooter and Puff Daddy started off Valiant Comics, and became a much heated rival to DC and Marvel, until their artist Kyle Baker and the Notorious BIG were gunned down outside of a signing at Big Apple Comics in New York.
Today, comics became the centerpoint of hip hop culture, becoming...effectively...the sixth element of hip hop. With newer groups like Wu Tang Clan featuring Frank Miller, the Roots remixing old school jazz and Will Eisner, and Outkast's Kirbyverse.
- Gary Ancheta |
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