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From IMDB:
'Fox Steals From Itself
While other networks have been firing off legal notices to the video website YouTube.com demanding that they remove content from their programming, Fox on Friday uploaded a live version of the opening title sequence of The Simpsons to the site, in which human characters mimic the actions of the animated ones. The Los Angeles Times blog "Channel Island" reported that the clip was produced by the U.K. ad agency Devilfish and was designed to promote the upcoming 17th season of the series on Sky One, Fox's corporate sibling in Britain. The clip was quickly picked up by other websites, becoming what a studio spokeswoman described as "a viral campaign," adding, "It's amazing how quickly it went around the world." ' |
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