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Lullabelle, PM me, I’m definitely interested.
I work for a publishing company that specialises in children’s magazines and I’ve recently become aware of how much plastic waste is created by cover gifts on our magazines. (Ironically, I discovered this after moaning to the MD about paper recycling, only to be told that my bigger worry should be the amount of nasty non-bio-degradable plastic we put on magazines, which are played with by a child for five minutes then chucked in a bin.)
Quick example:
The All-New Adventures of the Generic Licensed Character! Magazine by Mimsy & Pumpernickel publishers has a free plastic shooter gun on the front cover. This weighs about 60 grams and will be on each copy of the mag (which probably has a print run of around 75,000). You can almost guarantee that this isn’t going to last long and will be broken and in the bin within a few days. So that makes about 4,500 kg (about 5 tons) of plastic waste from one issue of one magazine. Let’s say it’s a four weekly title (13 issues per year), and you’ve now got 65 tons of plastic waste a year.
Off the top of my head I can think of at least 20 kid’s magazines (though there are probably nearer 40) in the UK which will each have to carry a gift (As supermarkets and newsagents have more or less agreed that they will not stock magazines for the under ten’s market unless it is cover gifted, or it’s very well established like the Beano.) That’s now 1,300 tons (about 130 London Buses) of plastic waste a year (at least) created by the children’s publishing industry. And that’s just final waste product, without considering the pollution caused by the factories creating the items, or the people in Chinese sweatshops being paid a few pennies to make 70,000 key rings, day in day out. Or the pollution from transportation (as they are mostly imported from the Far East.)
I know there are a lot worse polluters out there and this probably seems slightly trivial but, as I work in this sector, it’s something I feel I can actually try to change and would desperately like to make other people aware of. |
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