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toksik, would it be possible for you to have a look at the difference in tone and content between your post and the posts above it and think about how the one might inform the other? See in particular:
that may be true.
i do suspect you are speaking for yourself.
and
other than you, obviously.
Ta.
diz:
In a nutshell, they would much rather that poor black people were articulate anti-materialists - that is to say, Poor But Noble.
I think my issue with this statement probably revolves around the use of "poor". and possibly "black". what you're talking about is Rex Harrison syndrome, right? So, everybody should be an articulate anti-materialist, poor and rich alike - at the top of the tree, the P Diddys are letting the side down by having these vast sums that they fritter away on gold jewellery and diamond-studded demijohn cozies, and at the bottom the people coveting that lifestyle, with commensurate expenditure. The star is a bad example, the fan a bad follower.
Leidan: Specifically regarding:
In taking the capitalist spectacle at its face value, the blacks are already rejecting the spectacle itself. The spectacle is a drug for slaves. It is designed not to be taken literally, but to be followed from just out of reach; when this separation is eliminated, the hoax is revealed.
Honestly, I think you're misreading this, or more precisely that you are quoting it out of the context of the entire article in which it was published. This isn't about the absurdity of capitalism - it's about the mechanism by which capitalism needs to engender desire, even when the person experiencing that desire has no chance of acquiring the object of desire throught the mechanisms of capitalism. The taking literally of the Spectacle that he is talking about is this: the rioters have taken on board that they should want things that they do not really want, but have also taken on board that there is no impediment to them having these things.
Like the young delinquents of all the advanced countries, but more radically because they are part of a class without a future, a sector of the proletariat unable to believe in any significant chance of integration or promotion, the Los Angeles blacks take modern capitalist propaganda, its publicity of abundance, literally. They want to possess now all the objects shown and abstractly accessible, because they want to use them. In this way they are challenging their exchange-value, the commodity reality which molds them and marshals them to its own ends, and which has preselected everything. Through theft and gift they rediscover a use that immediately refutes the oppressive rationality of the commodity, revealing its relations and even its production to be arbitrary and unnecessary. The looting of the Watts district was the most direct realization of the distorted principle: “To each according to their false needs” — needs determined and produced by the economic system which the very act of looting rejects.
So, they are using a method outside the capitalist system (walking into stores and taking things) in order to satisfy desires inculcated by the capitalist system. This becomes a satire on the spectacle because it makes the statement these objects have been created by people exchanging their labour at an unequal exchange for money, and is being bought by people exchanging money they have received as an unequal exchange for their labour at an unequal exchange for the parts and labour put into them, and that is the only way it can work untrue.
No such statement is being made with bling. Snoop Dogg's cup is a piece of conspicuous consumption, yes, but it has been paid for through capital exchange - it is a symbol not of the short-circuiting of capitalism but merely of one person's ability to raise the bar of how much of the money they have earned by contributing their labour they can spend on the product of somebody else's labour. That's just capitalism. You can see it as so grotesque as to force a reevaluation of capitalism, but that's where taste comes in. So, it is not obvious that Snoop's cup is ridiculous - it is only obvious to you. Would you, by contrast, find the death mask of Agamemnon ridiculous? It's made of gold, and it is intended to mark the status of an individual..
Speaking of which - toksik says "just taste" above, and Leidan seems similarly not to credit taste with much importance, but here it seems absolutely key. As toksik and I both say, expenditure on item (1) may not have a lot more significance than expenditure on item (2) - a painting might be as edible as a watch, a golden goblet as good an investment plan as an investment scheme. So, taste becomes absolutely vital, not just as a way of organising social exclusion but also as a way of ensuring that people want different things, or rather different variations on the same process of exchange. I'm reminded of the discussion in Film, TV and Theatre, where Kaiser John decried people who wore fake designer clothes when they could instead for the same amount of money buy the sort of non-fake, non-desgner clothes which he himself wears. Taste is allowing hm to assert the rightness of his own actions, and thus to continue to see buying those clothes as the right thing for him and the right thing in absolute terms - a uniformity he has no power to enforce, but which validates and upholds his own consumption. See, then, the golden cup. You can look at the golden cup and think that it is hideously tacky, but unless your next thought is "better to have spent the time he spent earning the money to buy it working to overthrow capitalism, as I am now inspired to do by this sign of the vacuity of consumption" rather than, say, "that money would have paid Junior's college fees", I don't think it's subversive in the way that Debord is saying the Watts riots were subversive. It is instead using taste as a way to distinguish between good expenditure - which I have been told is good fort me, but which more broadly I have to believe is good in absolute terms - and bad expenditure. |
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