I would argue that the Cafe is more important than the gift shop. Though of course a publicly (under)funded museum needs the gift shop to operate, I find it suggests substitution: as if the plastic dinosaurs and Tutenkhamun pencil cases are supposed to replace the actual exhibits in your memory. Whereas the Cafe suggests the idea of powering you up, it's a study aid, it gives you energy to observe and think.
The cafe, certainly, can be very helpful in a museum; it can allow one to sit and process, as you say. But another good way to do this is to have strategically placed comfortable group seating in the galleries, with low tables and some information about the nearby exhibitions. I think this would actually encourage discussion, which would increase processing of the information offered by the exhibitions.
The gift shop, however, should offer for sale objects, books, videos, and other materials that are teaching tools that one can take home, which will act as triggers for recall of the information absorbed, and continue to instruct long after the visit is over. The gift shop gives the museum the power to reach into people's lives and keep offering education even when the people aren't visiting the museum. This increases, rather than decreases, the museum's value and impact. As a side effect, of course, museum gifts remind people of their pleasant visit and encourage them to return. Your mention of plastic dinosaurs and Tut pencil cases merely reflects the fact that most museum gift shops lamentably don't take advantage of the educational opportunity afforded them.
Thanks, both of you, for your suggestions. My friend is working on his proposal, and if all goes well, you will have contributed to improving some museums on the other side of the world. Go you! |