BARBELITH underground
 

Subcultural engagement for the 21st Century...
Barbelith is a new kind of community (find out more)...
You can login or register.


Innovative and/or annoying marketing stunts

 
 
Sax
10:09 / 17.10.05
Because I get a lot of marketing and promo material across my desk, and because I know some of you have interests in this direction, I thought it might be interesting to keep a log of some of the press releases and materials that I get.

Today:

A set of 30 "Top Trumps"-style cards, each one featuring on the front a photo of a model wearing an item from the Rohan outdoor clothing range and, on the reverse, prices, item name and pointless Top Trumps ratings.
Novelty value: 7
Practicality: 2 - pix too small to reproduce, little useful info.
 
 
Char Aina
12:20 / 17.10.05
rohan top trumps... seems a little odd, dont you think?
do hikers like top trumps?
or are they trying to get the kids, the same ones that seem to enjoy 'vegemon battles' in their lunch break? those "five a day rating... FOUR!" fuckers?
 
  
Add Your Reply