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I think there's a big difference between sporting icons like Pele and Ali, and even many of today's icons like Zinedine Zidane or Ronaldo, and the likes of David Beckham.
Pele and Ali elevated their chosen sports to an art, at their best, whereas Beckham showed fleeting flashes of brilliance which were shoved down our throats through marketing.
So I guess you become and icon when either a) you make your chosen sport look beautiful, on a fairly objective level, or b) you have a pretty face/famous wife/"interesting" choice of haircut which can be used to sell stuff. |
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